What Day it It?

Donn James

Monday was National Margarita Day and it got me thinking about our idiotic obsession to give everything its own day. I don’t pretend to know the staff in your office or the circle of friends in which you run but around me…almost everyone considers every day…Margarita Day. In fact, there’s so much tequila in some of them, they’re usually not sure what day it is anyway. Most of the people I know only get truly alarmed when the price of limes goes up because they believe that any day that ends in, well…day…is a good day for a margarita.
I got off on a little tangent here because apparently everyone I know drinks but really, the fascination we have with giving everything its day continues to astound me. I understand Groundhog Day…that’s important and weather-related, and I need to know how to dress for the next 6 weeks, and I’m a capitalist so I understand why Hallmark would like every day to be, “Buy a greeting card day” but I’m curious as to how some of these other factions manufactured their own day.
Monday was also International Dog Biscuit Day and while I enjoy a nice Milkbone as much as the next guy, I’m not sure it needs its own day. And what dog thought it up? Did some dachshund in West Covina just get hungry and think, “How can I get a biscuit out of this idiot with only two legs?” And why is it international? Is some beagle in Boston trading biscuit recipes with a basset hound in Belgrade? Ironically, Tuesday (always the last Tuesday in February) was also National Spay Day and I can pretty much guarantee that no dog came up with that one. Dogs all over the world were probably thinking, “I got a dog biscuit Monday; I wonder what will happen on Tuesday…Oh, we’re going for a ride…NOOOOOOO!
Since I have dogs I can almost get behind the idea that dogs came up with Dog Biscuit Day but I’m still puzzled by all the food days. Like everyone else, my dogs told me it was International Dog Biscuit Day but I can’t remember the last time I had a full-blown conversation with a Snickers bar. That would be like the guy living behind the dumpster who gets into an argument with his shopping cart. Yesterday was National Chocolate Covered Nut Day and I suspect I would have to follow a trail of M&M’s to get to the history of that day. It was also National Clam Chowder Day and I’m convinced this was part of a master conspiracy by a bunch of fisherman who had leftovers after they made their delivery to Red Lobster. I tried to ask them about it but they clammed up.
Saturday is National Polar Bear Day. Polar Bears all live way up north and the cell service is really bad so how did they get the word out and what are they really after? Another seal for breakfast? Maybe a nice walrus salad? It is also National Kahlua Day which brings us full circle from Margarita Day. I expect this one was dreamed up by my friends as merely an excuse to drink…as if they needed an excuse. Why else would be have a ‘National’ day for a product made in Mexico? That when you put ice in it, you call it a Black Russian? Add milk and it’s a White Russian? That sounds fishier than the clam chowder thing because I’m pretty sure India doesn’t have a National Eat a Cheeseburger Day and vegans aren’t getting much traction in their push for a National Eat a Bowl of Dirt Day.

It’s not really that different in business. IMC should get your vote to supply and decorate your promotional products and, for 2016, we have new products from our collections and 6 new retail brands for the industry. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. The 2016 IMC catalog is available by request from the IMC website and will be posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can also get on the distribution list for our 2016 catalog using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. This year we are proud to present Just Mobile, Block, Magisso, PlayableART, Molla Space and Airplane Pockets to the promotional products industry. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…what’s your excuse?