I freely admit to showing my age today but there are times when it can’t be helped and it’s not like I grew up dodging dinosaurs or went AWOL from the Roman Legion. Last night I couldn’t find anything on early in the evening…that in itself is embarrassing as I have around 2000 channels, DVR, Netflix, Amazon, Hulu which may say more about my attention span than the fact that I just found a network news station and let it run while I did some Thursday chores. My question is, when did the evening news become a joke? Did I miss another memo? This is America so why is the only real news on the Cartoon Network? It can’t be that long ago because I still remember it but there used to be real news reported every evening by an old white guy, either yelling at you in the case of Edward R. Murrow who always had a cigarette stuck to his lower lip and later the calm, grandfatherly voice of Walter Cronkite.
They reported real news because there wasn’t anywhere else to get it. We all watched the evening news and the next morning you read more about it in the newspaper but both have now gone the way of the yellow pages and the foldable map. I have msn on one of my screens, my iPhone charging at my desk and my iPad on a stand next to me so unless it happened while I was typing this sentence, chances are I’ve heard about it so I don’t need someone telling me about it 8 hours from now. In fact, we should make TV change its ways and stop calling it the “NEWs” and start calling it “Things That Happened Earlier Today That You Probably Already Forgot.” Since it has stopped being news and turned into a sitcom, I’d rather they just cancelled all the news and played reruns of Mister Ed because he’s at least still relevant.
I feel compelled to again remind you that when I talk about the “old days” it usually wasn’t better, it was just different. In this case it was better, way better. Murrow, Cronkite, Huntley & Brinkley had more freedom of speech than the talking heads of today, generally because they could read, and they even had some say in the stories being broadcast and it was generally 30 minutes of hard-hitting news stories. There were no stories about Angelina adopting Zambia or a Kardashian car accident; in fact, if they had asked Edward R. Murrow to announce who was going to walk Meghan down the aisle tomorrow, he would have put his cigarette out in their ear. Walter Cronkite spent 30 minutes with me every weekday evening for almost 20 years and never once did he show me a picture of Ben Affleck and his new girlfriend.
Through no fault of their own we started making the trek to crap news when women started doing the news. Women anchors were only given so-called “puff pieces” on which to report because they were thought to be too delicate to do hard-hitting news. Clearly we do not know the same women because all the women I know are tougher than I and have endured far worse than I. TV commercials and sitcoms have always shown the women to be tougher and smarter than their husbands and most of us would agree that that mirrors life but the news networks never figured it out so by the time Barbara Walters and Diane Sawyer came along, the news was a joke and archaic since we all had smartphones and computers so it was like asking us to cook when we had a microwave staring us in the face.
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 60 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. On our site you can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2018 IMC catalog is available by request from the IMC website and is posted on the online services and we’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2018 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2018 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…what’s new with you?