A good portion of my day consists of repairing someone else’s version of the English language because the recent generation of education has blessed us with a multitude of people unable to spell the word kat cat, so I have, by default, become the Grammar Police. Oddly, I used to call myself a Grammar Nazi but the PC Nazis were concerned that I might offend the real Nazis…as if that’s possible. I have corrected the grammar of my children, co-workers, friends, students and athletes for as long as I can remember and yes, I know it’s irritating but it makes me smile and I take life’s little pleasures where I find them.
I do take comfort in knowing I have mellowed over the years though, as I no longer automatically delete family members who send texts with today’s bastardized version of shorthand and it’s been over a week since I killed anyone who pronounced the ‘t’ in often. This isn’t London in 1548. That said, if you are texting ‘B4’ I still assume you don’t know how to spell ‘before’ and if you are typing ‘cuz’ instead’ of ‘because,’ I weep for all mankind. The word is ‘be-cause’ so if you know how to spell it, you must think your time is too valuable to hit all seven letters but I implore you to get your ego in check, put your car in park or come to a complete stop and type all the damned letters be-cause we shouldn’t have to hire a translator to decipher a damned text message.
This all started because yesterday I heard someone say “on accident” and that is plainly oxymoronic and I’m hearing it with an alarming increase in frequency. You can do things ‘on purpose’ but things happen ‘by accident’ (that’s why we call them accidents) so pass it along because I don’t want to hear it again. You can’t have an intentional unintentional event. In the same vein, something I hear far too often these days is someone saying they were standing on line. Unless you’re standing in the middle of the freeway waiting to get clipped by a semi carrying a load of live chickens, you’re in line and not on line. And if you’re taken out by that semi, it just proves Darwin’s theory is working. In the English-speaking world, which excludes New York of course, you are in line so please get on board or…get on board.
I hear the ‘on line’ and ‘on accident’ most often from the younger generation and they become an easy target because they’re really not that bright in the first place but somebody either had to teach it or, at least, tacitly accept it without correcting them. I try but it’s getting harder and harder to talk to young people so I prefer to talk to babies. Someone once said it’s like talking to the same person but babies haven’t had time yet to think up dumb ideas.
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 50 retail brands from global suppliers to enhance the selections you can offer your clients. You can also get a sneak peek at our 2017.5 offerings at the upcoming SAAC show if you visit IMC in Booth 535. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2017 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2017 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2017 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…can you spell that?