With every passing day I become more convinced the last couple of generations have executed a disservice to the crowds following them by telling them that they were special or unique. You have buoyed them beyond reality and you have set them up for failure by telling them how wonderful they were even as you watched them eat paste in kindergarten or stuff a Lego up their nose. You told them how good at sports they were and blindly ignored the truth as they tripped over first base or fell on the soccer ball. You lied to them and told them they could be or do anything when it’s just not true. You cheered and applauded Timmy when he said he was going to be a doctor and let someone else do the dirty work later. So Timmy is convinced he can be a doctor but you just saw his test scores and have to tell him, “No, no you’re not.” You’re going to flip burgers with everyone else in Group II. Unique. Yeah, sure you are.
Lately I’ve run into a lot of people from 14-40 and they all look like clones and unique is not an acceptable adjective in this situation although “special” might be. Everybody I see has tried to squeeze into the same skinny jeans and is wearing a scarf for no damned reason. And that’s the men I see. If you can’t leave your house unless you have the perfect number of rings on, you’re not unique, you’re psychotic. Half of you are wearing fedoras and the other half are saving up to buy a fedora; something that has looked good on nobody…ever. Maybe that’s one of the earlier examples of parental defiance…parents spend all this time telling them how unique and special they are and they go out and try to look exactly like everyone else.
Purely in the interest of science I have found and will note three characteristics which make you unique, but not special. When they pull your charred body from the burning wreck because that text was just too important not to read while racing down the road, you will no longer care that your dental records are unique to you. If you accidentally put your hand on the counter while you’re robbing that 7/11, when the police stop by to arrest you, you will learn that your fingerprints are unique to you. As an aside to the previous characteristic, when you’re in prison for the robbery of the above 7/11, you will find the number stenciled on the back of your orange jumpsuit is also unique to you. If you find yourself in the middle of a contentious divorce or a messy breakup or you have lived in Greenland alone in an igloo for the last year while you wrote your memoirs, you may want to, or be court-ordered to, take a paternity test and surprise, surprise; your DNA is unique to you.
The clearest example of how we are not unique or special is that we think we are unique and special but anytime we meet somebody we automatically de-individualize them and put them into a group like, “He’s a hipster or she’s a Goth or…how did that ginger get in here?”
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 60 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2018 IMC catalog is available by request from the IMC website and is posted on the online services. We hope we had a chance to meet in Las Vegas and you had a chance to meet some of our wonderful retail partners from MoMA, Areaware, Blunt, Kikkerland, Magisso, HydAway and Dynomighty. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2018 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2018 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…who’s your Daddy?