We’re all a little tense these days, yelling at each other as if our parents raised us without manners and our social skills have deteriorated to the point where we can barely converse with anyone with a different point of view as if we were WWE wrestlers trying to throw people out of the Octagon. Part of this may stem from the fact that we don’t know if the other guy is armed but still, we need to re-evaluate our patience level because mine appears to have dropped below my hatred for a chain restaurant that asks me if I’ve ever been there before, as if their hot dogs and salad bar are a rare treat I’ve never experienced. I even found myself yelling at the homeless guy begging for change in front of the Do-It center earlier this week because he was wearing nicer tennis shoes than I own. Because this is America lately, I am fervently looking for someone to blame and I‘ve decided it’s clearly the fault of the auto industry.
After much careful study in the matter I realize we are not going back to riding horses to work but I have observed that we are at our worst when behind the wheel of a vehicle. We hurl insults and make gestures you usually only see in the end zone at a Raiders’ game. Seriously, we get really brave when we’re protected by 4,000 pounds of metal and begin to think we are indestructible. If you’re honest with yourself, you will admit you are at your worst when navigating the road. I’m not saying that, most often, it isn’t deserved but we become violent, irate, incensed at what outside of the car would seem like minor affronts. Hey, I’m no different because while I might not kill you if you try to cut in line to use a port-o-john at an outdoor concert, I’m not letting you off the freeway if you don’t know when to get into the exit lane. My attitude is “no cuts, no buts, no candy or nuts.” I have 50 cars smart enough to get in line behind me and I’ll get rear-ended if I slam on my brakes when you cut in and you’ll go merrily on your way like a bumbling idiot.
I encourage you to think about how you act when protected by the armor of a car and translate that into any other real world situation. When is the last time you yelled at the people in front of you on an escalator at the mall to, “Move over…you’re in a passing lane and You’re. Not. Passing. Anyone.”? When’s the last time you screamed in the face of a guy who got on the elevator after you and pressed a button for a floor before yours? See what I mean? Your attitude may be the same but most of the time we are way more subdued when not driving what is essentially a loaded weapon…so unless you just stabbed the lady in front of you at Starbuck’s who just ordered three different Frappuccino’s when all you wanted is a black coffee, let’s all remain calm.
So how about we take a step back and examine our actions both in and out of cars and make a concerted effort to realign our moral compasses and be a gentler, kinder people no matter where we are. Because the next time you fire off a verbal barrage or a single-finger salute, you may have the 1st amendment behind you…but it won’t stop a bullet. And we would be a lot calmer in cars if you would stop weaving in and out of lanes at 75 MPH like you were in Miami running from a damned alligator.
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 50 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2017 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2017 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. We hope you found time to attend the SAAC show in Long Beach and met the great IMC people in booth 535. We’ll also be in Houston at the HPPA show next week in booth 440. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2017 IMC catalog is available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…are you tensing up?