The Kale Epidemic is Real

Donn James

With the new bundle of joy arriving last week, we’re learning we still have a ways to go before our house is prepared to receive visits from a grandchild. We’ve turned part of the house into a nursery again with dresser, changing table, portable cribs and playpens and as we survey the surroundings with all the gadgets, toys and stuffed animals, I feel a little like Michael Jackson looking over Neverland Ranch and I feel myself wondering if I have room for another chimp. I maintain that we are ahead of the game as, at 4 days old, even rolling over is the farthest thing from his mind right now. So far the highlight of his life is peeing on his dad during changing. So, in an effort to stay ahead of the game we started looking into baby food, preparing for the day he begins to eat instead of just drinking his meals.
I have not yet purchased any but I had occasion to walk the baby food aisle and what I learned left me amazed, disturbed and more than a little horrified. Gone was the baby food I knew and it had been replaced with baby foods whose premise was to mix something good with something bad, probably in the hopes of selling all the bad stuff they had sitting around. I grew up on Gerber and they had great flavors like pureed pot roast, whipped pork and beans, and smashed lamb and sweet potatoes. These days here are a few jars I found in this aisle from hell…pears and kale…apple, spinach and kale…pear, kale and cucumber…bananas, blueberries and beets. These are more likely foods Cruella DeVille would serve while she thought about how many Dalmatians it would take to make her a nice shawl. And did you notice how often I mentioned kale. Who thought that would be good for a baby? Isn’t kale that stuff you get when you cross lettuce with a Brillo pad? I think they just want us feeding that crap to babies so when mothers have to start cooking for them, they’ll think their mom is a great cook because she isn’t serving…kale. What it comes down to is that anyone with a blog and an internet connection is trying to tell us what is best for our youth and these are the same people who use sanitizing wipes on their shopping carts and carry a giant bottle of Purel around just in case they need to wash the hands of everyone in Yugoslavia.
I know I could have eaten healthier in the last 7 decades or so and I could eat healthier now but I made it this far and I’m okay. Well, maybe not okay…but alive. Remember, this was way before kale was invented, spinach was considered exotic, cigarettes and bacon were good for you and macaroni & cheese was a main course…and Handi-Wipes were only passed around if you were eating ribs. My mother once a week made a casserole and if the ingredients had to be listed from most to least like they now have to do on a bag of dog food, would have read…pasta, dirt, tuna. I like living in the present and like to think I have adapted but a certain irony must be addressed. Everyone is after us to use less salt but now you can’t buy a caramel, cookie, ice cream or chocolate without somebody sprinking salt on it. I guess the biggest change is the number of illnesses or diseases they have decided we now have because in my youth there was only one flu and the only people who caught it were the kids whose parents made them wear mittens in September and the stupid hat with ear flaps.

IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 60 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2018 IMC catalog is available by request from the IMC website and is posted on the online services. We hope we had a chance to meet in Las Vegas and you had a chance to meet some of our wonderful retail partners from MoMA, Areaware, Blunt, Kikkerland, Magisso, HydAway and Dynomighty. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2018 catalog using the catalog page of our website or download the PDF. And the IMC 2018.5 flyer is out and you can see those new products on our website and download a copy of the flyer. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2018 IMC catalog is also live and available virtually at and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…did you just cough?


About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Brands, Business Gifts, Customer Service, Manufacturing, Promotional Products, Promotions, Retail Brands, Sales. Bookmark the permalink.

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