Taking the Real Out of Reality

Donn James

I think it’s high time we took a look at the reality of reality TV because it’s really hard to find. If you think those Naked and Afraid contestants are really eating that lizard they caught with a shoelace and a bobby pin, you missed the commercial break where the TV crew set out pudding cups and beef jerky. Man vs Wild is another example because I’d rather watch a rerun of Mr. Ed than watch a guy named Bear smash an animal repeatedly into a tree because he likes his rat tender before he spit-roasts it over a fire he set using elephant dung and dried vomit. I don’t need that when I’m sitting in my recliner with a bowl of Cheetos. As you can see, I’m not talking about so-called talent-based shows but they’re bad enough on their own as half the people auditioning are there singing some Nickleback song because the rest of the choir in their Alabama church convinced them they had a good voice and when they sing someone else’s words, you don’t have to hear them talk. Then you have fake romance shows like the Bachelor and Bachelorette and these are just shows where people pretend to fall in love with someone for money and before TV, I think they called that…prostitution.
Another section of reality TV involves people we don’t want to be, didn’t know existed, wouldn’t want as friends and might even cross the street if we saw them on our sidewalk. These are shows like Teen Mom, Hoarders, 16 and Pregnant, Intervention. Some section of this country must achieve some sort of vicarious pleasure in their predicaments but if I was a newborn and 5 years from now when my mother and I were in the same grade in school and we were driven there by my 30-year old grandmother, I would be more concerned with how I was going to pay for therapy. And if you’re a hoarder you should be seeking professional help and not be on my TV trying to explain why you can’t get rid of that box of Twinkies you bought in 1956. The fact that you still have the newspaper and the coupon should be evidence that you need help.
Do we need more shows where we watch people do something they don’t know how to do? We already have Dancing with the Stars. And I don’t need to watch Fear Factor because I have no plans to eat a bowl of buffalo intestines or skydive off my garage hoping my chute will open in time. Worst Cooks, Celebrity Edition is another example of people not knowing what they’re doing but this is the least surprising because we should have learned by now…from TV, that celebrities don’t know how to do anything. Over the years we’ve been shown they can’t dance, they can’t drive or dive, throw or catch a ball so why would we think they can boil water or whisk eggs without pulling a muscle? Most of them should have to pass a test to ride a bike.
Shows like Teen Mom, The Biggest Loser and Intervention might be the most troubling for me as they seem to celebrate, pay and even honor people who have come back from something over which they had some control. While I’m an avid fan of people getting clean, sober and recovering from the ravaging effects of alcohol and drug diseases, I’m not celebrating it until I get my 60 years of never needing rehab pin. And if you’re having a cigarette while studying for mid-terms and you go into labor, I don’t want it on my TV, I don’t want you getting paid and you’re out of the running for Mother of the Year. On The Biggest Loser the “winner” gets $250,000 but we’re still waiting for the show called I Never Got Fat, Where’s My Money?

IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 60 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2018 IMC catalog is available by request from the IMC website and is posted on the online services. We hope we had a chance to meet in Las Vegas and you had a chance to meet some of our wonderful retail partners from MoMA, Areaware, Blunt, Kikkerland, Magisso, HydAway and Dynomighty. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2018 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2018 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…what is reality?


About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Brands, Business Gifts, Customer Service, Manufacturing, Promotional Products, Promotions, Retail Brands, Sales. Bookmark the permalink.

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