In this odd time for America I believe it’s important to take a stand and while I try to keep politics out of this column, occasionally I’ll let things slip so we have a reference point. I am almost universally at odds with the current ‘party of power’ but I certainly do not hold the left blameless for the state in which we find ourselves so I am sharing what I see as the problem. The right may do something any day that will end life as we know it instantly but the left has been slowly killing us over the last two generations with something called…the participation trophy.
I have now lived through the participation trophy generations and this crap has got to stop because we have now raised the most entitled, least driven generations to date and we are clearly embarrassing ourselves. Hell, William and Kate are working harder than we are and their Grandma is the damned Queen of England.
I would give a lot to be able to go back and have a spirited discussion with the idiot psychiatrist who fostered the participation trophy syndrome on us many years ago. Now, I would never call them the good old days but back in my day, if you sucked…well, you sucked. Since the 80s though we have been burdened with something foolishly designed so as to not damage a child’s self-esteem which has instead given us a generation with no self-esteem. We are at a crossroads my friends and the first step is to stop giving a ribbon to the kid who makes it out of the shallow end to the side of the pool because all we’re really saying is, “Congratulations for not drowning.” I’m certainly not advocating for a ‘survival of the fittest’ doctrine but it may be time to ask ourselves, “Just how badly do we need these people?” We have to stop giving awards to kids just because they show up and walk around the field looking at flowers because we find now it robs them of the drive to do more than just show up. Then they just show up for high school and college and are now just showing up for work, thinking that’s all that is required. It’s called ‘earnings’ for a reason. Then when they show up for unemployment benefits and are shocked when told they actually have to look for work. And then they complain because nobody ever made them look for anything until now.
This is the clarifying portion of the program as I tell you that while I am devoutly against the win at all cost mentality, you have to be living under a rock to not know almost everything in life is based on winning and losing and if you can’t live with that, you probably already live in a commune in Idaho. Even then you probably feel like a winner if you can get turnips to grow. We have told our children to do your best and that is all well and good but we have neglected to tell them that if your best is not good enough, your best needs to get better. If we continue this practice of rewarding losing with a ‘Better Luck Next Time’ medal, we’ll continue to have lots of people wearing that medal as they fill out an application to make french fries at McDonald’s.
With the exception of the last few ‘police actions’ we have never gone to war without trying to win. If we had, we’d be serving that tea to our English lords instead of fishing it out of Boston Harbor. And unless you need a big tax write-off, nobody gets in the stock market to lose money. The SF Giants are in last place right now but I guarantee they’re not trying to lose so they are a prime example of how your best needs to get better. You don’t go into court to lose and you don’t make that presentation to lose that account but make no mistake; almost everything we do is a battle and you had better be trying to win so I propose we start from the top down…if Hillary doesn’t get a participation trophy, nobody does. We need to tamper down the “if you had fun, you won” mentality because if you had fun…you had fun but you could still be a loser.
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 50 retail brands from global suppliers to enhance the selections you can offer your clients. You can also get a sneak peek at our 2017.5 offerings at the upcoming SAAC show if you visit IMC in Booth 535. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. The 2017 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2017 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2017 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…what did you win today?