It’s been a freaky week for reporters as they struggled to find another word to describe their redundancy but they need to know you don’t always need an adjective. In any case, you can’t have a freak accident because that is literally the definition of the damned word. An accident is “an unfortunate incident that happens unexpectedly and unintentionally, typically resulting in damage or injury” so it’s already freaky and you need to stop using it to describe something we already know is freaky and you can go back to using it when you talk about your friends.
While I am usually loathe finding humor in a tragedy, I can’t help it if funny is funny. “Freak” accident #1 this week involved a zookeeper and a tiger in the same cage. Isn’t that pretty much the recipe for an accident? In fact, I think that ventures from the language of accident and right into the realm of probable. This is a giant predator and if you go into his cage, you’d better be carrying a tub of meat that weighs more than you do because your stupid safari hat and those galoshes aren’t going to slow him down. If Siegfried and Roy taught us anything, it’s that tigers are hard to train. Being in the same cage as a tiger is as safe as swimming in the Nile because you just gave the crocodiles a bucket of KFC. “Freak” accident #2 featured a car accident in southern California and this automatically undercuts the word “freak.” We have 13 million people and 20 million cars around here and you can’t drive for more than 8 minutes without seeing some sort of an accident so the use of the term “freak accident” demeans us and makes you look stupid. So the fact that a trailer became unhinged, crossed into oncoming lanes and took out an SUV doesn’t make it freaky…around here it doesn’t even make it unusual for us. We’re supposed to be downsizing anyway…right?
I blame the drive for sensationalism on the media in their quest for more readers, viewers and advertising dollars and it’s all about the headline, trying to get you to read on, click like, make a comment etc. and all it has done is dumb this nation down so now we’re nearly as smart as a mushroom. If we were smarter with our words, we’d be smarter as a people. Just today the headline was “Trump Blasted as Reckless” and all someone did was call him reckless. You can’t blast someone with the word “reckless.” Even if we agree that he is reckless…and we probably do, it’s far too ambiguous a word to be blasted. That’s like me blasting you by calling you…tall. There are just too many gradations i.e. it is one thing to be reckless with your birth control but it’s probably not as bad as being reckless with your atomic bomb.
I blame euphemisms for the rise in these hyperbolic adjectives and I understand euphemisms because now anyone with an agenda tries to change the name every now and then in an effort to stay relevant. 40 years ago we had unusually hot spells, 20 years ago we had global warming and today we have climate change…same thing, different generation. In his lifetime my Grandpa went from being crippled to handicapped to physically challenged to differentially-abled yet he remained the same cranky old guy.
My last thought on choosing our words more carefully is that every time any sort of celebrity dies, someone will say they will be “Gone but not forgotten,” yet every year when I watch In Memorium during the Oscars, there are several times when I say, “Wow, I totally forgot he died”…so it’s not always working.
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 50 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. We welcome you to 2017 and wish you the best and we hope you had time to stop and visit IMC at the PPAI Las Vegas show. The 2017 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2017 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2017 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you say…was that an accident?