How Deep is That Puddle?

Donn James

Donn James

We are on the leading edge of what is supposed to be the worst storms of the century. Given that the century is just entering its 17th year, that may not seem significant but…we don’t like to get wet. While many of you will blame the Russians, all around the area palm trees are banging up against the buildings and eucalyptus trees are fighting to stay in the ground. This storm has the potential to do serious damage like cancelling golf tournaments and picnics to lesser damages like mudslides and hillsides collapsing, major flooding and ending up with more things at sea level than were there before. When your hillsides burn in August and then it rains in February, there isn’t much left but mud. Around here we don’t have to hassle with snowfall, snowplows, salted streets that corrode the underside of your Bentley but…you’d better know how to swim. And I’m glad that you had the 8 million dollars so you buy that hillside mansion in Malibu but I hope you have another 8 million to rebuild because about 4 o’clock all you’re going to have is a very expensive but…temporary houseboat.
I have railed about this before but we have been encouraged for 5 years now to conserve water and many of us have traded roses for cacti in the effort, waiting to run the washer and dishwasher until they are full and many of you are just having more beer now instead of a healthy glass of water. Even now, when I walk my dogs I’ll pee outside with them…just to save the flush. Not sure how the neighbors feel about that but I believe I’m doing the state a favor. They’ve spent the last years beating up on citizens, schools and businesses so everywhere I go they have these waterfree urinals (which amaze me) so I feel like I’m just peeing into a hole in the ground anyway. In fact, the culprit seems to be the state because we’ve had to turn off our sprinklers while we can drive down public land and see broken sprinklers going off like Old Faithful and they still haven’t figured out how to stop all the drains from emptying into the ocean. Like nobody in that romper room we call the state legislature has had the light bulb go off in his/her head that says, “How ‘bout we save all this rain?”
Everything I’ve mentioned above pales in comparison to my predicament because, while the rest of you will be hydroplaning down the 101, I will be fighting my way into Costco because this morning I was given a list of products we need and apparently my family thinks I’m waterproof. More likely that I’m the least productive member of the family or the oldest and easiest to sacrifice for the greater good. Kind of like having the old Longhorn bull walk across the Rio Grande first to see how deep it is. For my own self-esteem I choose to believe it’s because my family thinks I look better…wet. Well, as many of you know, I live (for now) for this kind of challenge and I can’t stand the thought of my family going one more day without peanut butter or milk. Seriously, if I live through this mission there should be some kind of medal in it for me or maybe a nomination for sainthood. The bigger issue is that since it’s February in southern California, the only apparel Costco will have for sale are tank tops and flip flops. I can only hope they’ve put out the snorkels and swim fins so I can make it back to my car.

IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 50 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. We welcome you to 2017 and wish you the best and we hope you had time to stop and visit IMC at the PPAI Las Vegas show. The 2017 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2017 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2017 IMC catalog is also live and available virtually at and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or TwitterIMC wants to know…is it just a shower?


About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Brands, Business Gifts, Customer Service, Manufacturing, Promotional Products, Promotions, Retail Brands, Sales. Bookmark the permalink.

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