Having survived through several generations now I often have to remind the old or inform the young that the ‘good old days’ were not that good, they were just old but that doesn’t mean I’m above sharing data with you about then and now. For instance, many will not believe me when I tell you a Snickers bar used to cost a nickel and it was so big you almost needed your red wagon to get it home from the store and even as I write this I’m realizing the biggest change from then to now is size-related. The Snickers bar you once needed a forklift to get off the ground is now two bucks and resembles a half-eaten #2 pencil. But hey, I make more than $.64 an hour now so I don’t mind the price increase as much as their blatant attempts to trick me because they’ve come out with “mini” Snickers just to try and trick me into accepting their new version of ‘full-size.’ And this resizing phenomenon is spreading to the frozen food section because the new family-size box of macaroni and cheese is fine if your family is…you.
Another bait and switch tactic currently being embraced by the restaurant industry in an effort to charge us more is to bring your food out on a wood plank. Maybe they’re trying to convince me that if they bring my salmon on a cedar plank I’ll feel like I’m camping but I just feel like I’m eating at Home Depot. And now there’s an increasing trend to bring out bread in a miniature loaf on a wood cutting board with a knife so now I have bread with…“some assembly required.” I either have to slice it or tear off a chunk like I ‘m doing my Henry VIII impression. But I’m not sure this is even a bad change because you used to get a wicker basket and it held a bunch of rolls wrapped inside a cloth napkin someone had probably sneezed in yesterday. I do remember going to Italian restaurants years ago and having breadsticks so hard you could use them to carve your initials in the table. I think these were made with flour left over from the invasion of Normandy but they had the appearance of being free so we just gnawed on them like beavers building a dam. But that was then and this is now…then dinner was about $4 and my Mom had us steal all the ketchup packets we could find and now I’m paying $56 for a lamb chop the size of an apostrophe and I have to slice my own artisan rye, rosemary, pumpernickel, sourdough loaf.
Nowhere are size-related changes more apparent than in the electronics industry and oddly, in reality, prices have gone down. That 70” flat screen above the fireplace now, when adjusted for inflation, is less expensive than the 19” tube model you had in the corner of the living room in 1973. Of course, then you had to get up and walk to it to change to one of the other 3 channels but most of us counted that as exercise. Computers used to sit on raised floors and took up the entire basement of many college buildings and now I have 100 times the power of those computers in my cell phone and it fits easily into the pocket of my jeans where it easily misdials friends, plays music and destroys sperm cells. Ahhh progress.
IMC has in excess of 2200 promotional products that will help you serve your client and we are adding new brand partners and products from our collections and our established retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 50 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,200+ products on the BRAND NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. You can register as a distributor, track orders, upload art for virtual samples and even create your own flyers and catalogs of our products. We welcome you to 2017 and wish you the best and we hope you had time to stop and visit IMC at the PPAI Las Vegas show. The 2017 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also request our 2017 catalog using the catalog page of our website or download the PDF. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2017 IMC catalog is also live and available virtually at Zoomcatalog.com and on our website if you’re tired of fighting paper catalogs and it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you bringing bread?