Do you remember? Well, probably not. As I age I hear that question far more often than I like because apparently, I’m supposed to have memories. See, not only can I not remember my memories I even forgot I’m supposed to have them. What was I talking about? My wife Laurie can remember every wedding gift from 1980 and who gave it to us while I sit here at 10:30 in the morning and I can’t remember breakfast. To be fair she still can’t remember how to work the TV remote or set the alarm clock. On the other hand, she might be making me do those just so I feel useful.
I am vexed by the reasoning of remembering in that I can remember things I did in 1954 but I now occasionally forget the code to open my garage door but I think that is more a fault of the remotes in our lives. We push a button for almost everything these days and if it wasn’t programmed into my cell I couldn’t even call home. I seem to remember mentioning once before…but maybe I forgot…that I can now go into my garage and forget why I’m there. Now that it happens with an alarming rate of frequency, I find it liberating and enlightening because while I’m looking around trying to remember why I’m there, I find all sorts of things I forgot were in there. The garage is kind of like my Mexico. I hardly ever go there but when I do, I see all sorts of cool things I forgot were there.
I, like most men, have been accused either rightly or wrongly of having a selective memory in that I remember things I want to remember. I can tell you from experience there are millions of things I would like to remember that I can’t. Any more I’m lucky I remember to use the bathroom. Men as a gender may have selective memories but I think people often confuse remembering with listening or even being able to hear whatever we’re being told, asked, commanded. I believe the reason I find it increasingly difficult to remember things that are less important to my brain is that I would hate to forget the theme song to Cheers just so I could remember to pick up milk on the way home. I have had the same neighbor across the street for probably 20 years and he’s French and they only have about 7 different names for men and it took me all morning the other day to remember his name is Antoine.
It really isn’t just me and I would like to go on record as a whistleblower to report that all men have bad memories and I’ll cite some examples. Because we never thought women would be allowed to drive, our poor memories are the reason your blinkers automatically turn off after you make a turn. The latest version of something invented because our memories are so bad is the “type-ahead” function in your texting module. Most of you think it’s so you can finish a message faster but it was invented because our memories are so bad, we forget what word we’re typing as we type it. I can type tom and my phone knows I want tomorrow and I’ve already forgotten that’s what I wanted. Many of you also think man invented instant replay so we could watch a great play AGAIN, but I can stand before you and candidly admit we did it because we already forgot what happened (and need to see if again for the first time).
It’s not really that different in business. IMC has in excess of 2000 promotional products that will help you serve your client and, for 2016.5, we have new products from our collections and our retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. The 2016 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also get on the distribution list for our 2017 catalog using the catalog page of our website. In addition, IMC just introduced 97 new items at the SAAC show in California and they are live in the section of our website. You may also go to our Tools section of the website and download the 2016.5 flyer. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you remember when?