For someone who most people would consider well-educated and quite possibly over-educated, I sometimes find stupid things coming out of my mouth at an alarming rate and this often belies my supposed education. Mostly it’s generally mundane crap and harmless in nature; I mean I’m not checking my email to see if it’s classified and I don’t wake up deciding to nuke the Middle East like our candidates do. It’s more like I was working hard yesterday morning on my computer for what seemed like hours and I said, “Whew, I’m ready for lunch” and then I looked at the clock and saw that it was 8:45. That’s my kind of stupid and everyone is different. You may wander around your house looking for your glasses…with your glasses on, or talk to your pets like they can understand you. I often speak to my animals in complete sentences as if they know more words than “outside” and “lunch.” As if that’s not bad enough, I’ve gone overboard in the other direction when I spell out words like f-o-o-d or i-c-e c-r-e-a-m because I’m afraid I’ll start a four-legged riot.
The burden I carry that has eluded many of you is that I’m kind of stuck in this purgatory of stupid in that I’m not quite smart enough to stop from doing or saying something stupid occasionally but I’m smart enough to recognize it as soon as it has passed my lips, while many of you just go blissfully along with your day, I know when I’ve said something I’ll likely regret and that is infuriating. In kind of an out of body experience I’ll ask myself, “Did you just tell them winning is more fun than losing? That has to be the most moronic thing you’ve said today. Are you trying to set a world record for stupid?” See, that’s the kind of inner turmoil many of you avoid because you don’t realize you’ve said something stupid and I applaud you.
Speaking of applause, this headline appeared in a newspaper…One-armed Man Applauds the Kindness of Strangers which proves stupid has not skipped this generation of journalists. If you needed more proof of that this was a headline from the Associated Press…Missippi’s literacy program shows improvement. I’m just glad it wasn’t a hard to spell state like Jorja. The visual media has also had stupidity rear its head and while we know most of the announcers are idiots, I expect more from the people behind the camera so when Fox news in Houston put up a shot of the sun with the graphic, Fire On The Sun I was alarmed that they apparently didn’t know it’s a ball of fire all the time. Did they think it only lit up during the day? Not exactly burning news. We had another gem from channel 4 in New York when they put up a graphic that stated, Youngest Child Considered Baby of Family as if everyone in the world was doing it a different way. My last example of TV stupid comes courtesy of channel 3 in Charlotte who amazed us with this graphic, Man Killed to Death as if people could be killed to critical condition. Regretfully, the media has made themselves an easy target for stupid while we, as a nation, deserve better so stop telling us Rain Creates Wet Roads every year (we know that) and don’t put Matt Lauer on TV to ask an hour’s worth of the most stupid, bland and vacuous questions to the two people wanting to run the country.
It’s not really that different in business. IMC has an excess of 2000 promotional products that will help you serve your client and, for 2016.5, we have new products from our collections and our retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. The 2016 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also get on the distribution list for our 2017 catalog using the catalog page of our website. In addition, IMC just introduced 97 new items at the SAAC show in California and they are live in the section of our website. You may also go to our Tools section of the website and download the 2016.5 flyer. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…who’s buried in Grant’s tomb?