We live in a land of excess and I think it’s beginning to affect us negatively. It’s one thing to want a gold bidet because your neighbor just put a Ferris wheel in his back yard but it’s totally another to steal my grill just because my cooking is making you hungry. The current trend seems to be to overreact in many cases even though some of these excesses are small. We all know someone who has turned embellishing their tales into an art form. Sometimes it’s for the sake of decoration or addition but it always includes usually a gross exaggeration or seven. Even those could be toned down and little because we really don’t believe you escaped from the mall by stealing a zebra anyway. We’ve all done it occasionally in order to sell ourselves, our story or tale, or just to sell a used car. My point is that it is an excusable excess even though it is either not true or not germane to the story, while at the same time being completely unnecessary. And while I bridle at the use of hyperbole to describe mundane everyday actions (your basket of onion rings is not AMAZING), too often lately are we finding occasion to irrationally react in a way that seems excessive to others and I would like to mention three things that happened this week that simply proved we are but pikers in the art of excess and overkill.
That little penguin in charge of North Korea just had someone executed for nodding off in a meeting. Now, I’m not saying it’s a bad idea but if it happened in America I’d have been gone about 20 minutes ago. Okay, maybe if you’re the Defense Chief of a country everyone dislikes, then you shouldn’t fall asleep in a meeting but does the punishment fit the crime? I can see taking a finger or maybe a whole hand if he was snoring but to kill him might be a little over the top. And if that wasn’t bad enough, they killed him with an anti-aircraft gun…hence the term overkill. That’s like setting off an atom bomb to get rid of termites or dropping your birthday cake in the Pacific Ocean because you’re too lazy to blow out the candles. The second example happened in that heavenly, God-fearing, wholesome town of Las Vegas when a man was shot and killed for not holding a door open for a woman. Well, it happened at a McDonalds’s so I guess the nutritionists are right when they say, “Fast food is not good for you.” A man didn’t hold a door for a woman and she got miffed and whined to her boyfriend about it (another case of women getting us guys in trouble). The boyfriend pulled out a gun and shot him; probably just to get the woman to stop talking about it. You know how guys will do some things just to avoid an argument. If the man was spending a lot of time at McDonald’s, he was probably on the short list for a heart attack anyway but I still think the lovely couple overreacted. They could have just made him go to Del Taco. Lastly, the lady who set herself on fire in the congressman’s office in Illinois bears a mention. Clearly there were some mental health issues at play here because she tried to douse herself with hand sanitizer and then lit a match. Firstly, what’s the alcohol content of hand sanitizer? There’s more alcohol in Nyquil or Listerine so she certainly didn’t think things through. Secondly, how many little bottles of hand sanitizer would it take to even get you damp? And some of those little bottles you have to squeeze like a sponge just to get a drop out. I could understand if you were lugging around the Costco-sized bottle of Listerine because it’s big enough to swallow a small child but hand sanitizer that evaporates as soon as it feels air seems more like a cry for help. The best part of the story is that the staff put her out with a fire extinguisher when I think they could have just blown on her.
It’s not really that different in business. IMC has in excess of 2000 promotional products that will help you serve your client and, for 2016.5, we have new products from our collections and our retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. The 2016 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also get on the distribution list for our 2017 catalog using the catalog page of our website. In addition, IMC just introduced 97 new items at the SAAC show in California and they are live in the section of our website. You may also go to our Tools section of the website and download the 2016.5 flyer. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you being excessive?