I’m trying to be patient because if I lose my patience you’re all going to be patients. Patience is becoming a lost art and many of you don’t realize it is also a social skill and the rest of us don’t have the patience to deal with your impatience. We all have to wait in lines periodically but I think it’s important to keep things in context. If you’re at the ER because you sprained your wrist working the remote control on your TV, the carpenter who comes in carrying his thumb in a plastic bag goes first. You don’t get to say, “Hey, end of the line Buddy.” If you have to get your daughter to her rock climbing class and then your son to his violin lesson and still get back in time for your hot yoga session, you should have started a little earlier because that sign on the freeway onramp still says YIELD. I’m standing in the line at Taco Bell at lunchtime in the vicinity of a high school so pardon me if I think my pain is greater than yours. Too many of you foolishly feel your time is more important than mine and you need to be punished by having to stand in line at the DMV without an appointment.
I realize this is the age of immediacy and people get mad if their favorite episode of Happy Days takes 10 seconds to download to their iPad but this is where I think context is important because if you tried to explain this problem to your grandfather, he’d hit you upside the head with a sack of marbles and start telling you about how he had to milk a goat before going to school every morning in the snow. You’re sending a message to outer space and in 10 seconds you get 30 minutes of the Fonz. That is why I get impatient with people who complain about air travel. Jeez, you get in a seat in New York and lean back to take a nap while something you can’t lift goes 6 miles into the air and you wake up in Los Angeles so stop complaining that you couldn’t have peanuts because some kid in row 28 forgot his Epi-pen. About a century ago it took a year for people in wagon trains to cross the country. You could get pregnant in Philadelphia and give birth in Utah…if you didn’t get scalped in Nebraska. And nobody was walking down the line of wagons giving away little bags of peanuts and cans of 7-Up.
Some theorists and mathematicians think we spend 1-2 years of our lives waiting in lines when they factor in important lines like the bathroom line at Dodger Stadium or the drive-thru at McDonald’s. Certainly, some lines are less irritating than others because we’ll wait an hour to be terrorized for 2 minutes on an amusement park ride but you become apoplectic if somebody gets ahead of you at an ATM. Context again people! A machine knows you and will give you some of the money it’s been holding for you and you don’t have to talk to anyone. Imagine R2D2 walking around giving out M&Ms.
Even I, though laid back and chill, can find some lines more annoying than others. I hate grocery store lines when I have my stash of Klondike Bars and I get stuck behind Mother Hubbard who has picked this day to fill her cupboard. So, in the interest of frozen ice cream I head for the self-checkout and find a line there. I’ve come to the store, picked my food and now I’m waiting in line to give you my money so I can put it in a bag and take it home to refreeze it.
And when I get to the end of the line, if there’s a line to get into heaven, I’m going to look at the other line…I’ll probably know more people there anyway.
It’s not really that different in business. IMC has lined up some promotional products that will help you serve your client and, for 2016.5, we have new products from our collections and our retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. The 2016 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also get on the distribution list for our 2017 catalog using the catalog page of our website. In addition, IMC just introduced 97 new items at the SAAC show in California and they are live in the section of our website. You may also go to our Tools section of the website and download the 2016.5 flyer. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you in line?