So it’s fire season again and every year we treat it as an abnormality and are shocked by the destruction it brings and for the longest time I didn’t believe we were that stupid…but now I’m not so sure. If I lived next to a river and every storm left me with trout on the porch, I’d figure it out. I mean, people in Alaska aren’t surprised when it snows and people in Louisiana aren’t surprised when a hurricane puts their couch in Missouri, so why are we shocked and outraged when one of our hills goes off like a bottle rocket on the 4th? Geez, the temperature is about a thousand, the only moisture in the air is leaking from our pores as we wobble into air-conditioned buildings and people still think anything outside their car window is an ashtray so it seems pretty normal to me. I have a friend with a child who is a budding pyromaniac and I fully expect him to eventually cause millions of dollars in damage somewhere because you don’t have to complete a background check to buy a blowtorch.
I started thinking about this because we are still naming fires and most of you know I hate our propensity for naming natural disasters as if this humanizing act will lessen the disaster and you’ll feel better knowing your pet cow is flying around Iowa propelled by Tornado Ed or that grandma’s double-wide was swept away by Hurricane Lily. I always thought they named fires, hurricanes and tornadoes because the talent-less hacks we call newscasters couldn’t grasp the concept of latitude and longitude. It seemed reasonable since most of them can’t put together a coherent sentence without the aid of a teleprompter. I recently learned the first official vehicle to respond to a fire gets to name it and they usually give it a geographical reference name instead of something useful like Earl or Courtney. That’s why we have fires named Cedar Road or Blue Cut but I still think it’s a disservice to the majority of us because the people that recognize the geological reference already know their garage is on fire. And the same goes with hurricanes. When you see the wall of water turn your Mazda into a surfboard, it’s of little consolation to know it’s just Hurricane Karen.
In addition to natural disasters we also have the temerity to name man-made disasters like serial killers and bank jobs for entertainment reasons but I don’t understand why PETA stays quiet since we started naming disasters after our four-legged and beaked buddies. We have mad cow, swine and bird flu, chicken pox, elephantiasis and Beetlejuice. So it’s OK to throw red paint on a movie star in alligator boots but everybody stays quiet when your hamburger smells a little funny. Personally, I don’t think we go far enough because many disease names are hard to pronounce anyway so I think instead of calling it malaria; we should just call it Pat. And if I go to the doctor with an ugly rash I don’t need him to rattle off some Latin. He should just say, “Oh, that’s a Bob” and give me some ointment. And if you’re gluten intolerant, go to a witch doctor because that’s not a real thing either.
It’s not really that different in business. IMC has hot promotional products that will help you serve your client and, for 2016.5, we have new products from our collections and our retail brand partners. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. Our products with decoration will have your customer coming back time and time again. The 2016 IMC catalog is available by request from the IMC website and is posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. You can also get on the distribution list for our 2017 catalog using the catalog page of our website. In addition, IMC just introduced 97 new items at the SAAC show in California and they are live in the section of our website. You may also go to our Tools section of the website and download the 2016.5 flyer. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you smell smoke?