My daughter got on a flight this morning to go to a bachelorette party in Austin, Texas this weekend and I’m always amazed at the lengths the young will go for a party because, at this point in time, you could tell me Bruce Springsteen was playing for free down the street and my only question would be, “Well, how far down the street?”
This isn’t really my point though. I’m sure she wasn’t taking anything but sorority T-shirts and bathing suits so she only took a carry-on suitcase but it got me started thinking about how many times in the last 50 years I had arrived somewhere but my luggage had not. I’ve never understood it and I expect it will remain one of life’s great mysteries. See, I go to the airport and I have my bag. Then the airline takes me and they take my bag but only one of us gets to our destination and that has always baffled me. You didn’t lose me…how did you lose my bag? Are they so concerned with their on-time departure stats that they forget the little things…like luggage? They expect me to make it to my gate…why can’t they get my bag there? I once went from LA to London and while I made it, my bag did not. If you’ve not done it, this is a 9 hour overnight flight, mostly over water so I fail to understand what kept my bag from joining me in the old country. Did it feel like a midnight swim? Maybe it’s more afraid to fly than I am? Did the plane have a burglary 35,000 feet above Alaska? As it is, I have to throw away my water and practically strip nude, explain the steel plates in my head that are setting off the alarm and you’re checking my shoes for fuses just to get through security and you can’t get my bag to the plane on time? Once, going to Kansas City I had to come back to the airport because my dog didn’t make my flight and had to catch the next one. I can understand not being able to find a needle in a haystack but how do you miss a dog in a crate the size of a Fiat?
The biggest problem when your luggage doesn’t make it is that you have to go to the Lost Baggage office and these people already have a spot in Hell reserved for them. If your bag is missing you’re already mad enough to filet a puppy and now you have to talk to a person with the worst job in the civilized world. In Dante’s Inferno the 1st Circle of Hell is Limbo and that’s exactly where you are now stuck, trying to explain to somebody who resides in the 8th Circle of Hell (Fraud) that you’d like to change your underwear sooner than the next 48 hours. Across the counter from you is the least sincere person in the world and all they can do is smile and offer you a sandwich bag filled with everything the airline has determined you need until you are reunited with your bag. As if brushing my teeth and combing my hair will mollify me…and I’m pretty sure I’m too mad to be trusted with a razor. Lost baggage people always say they understand but I know they don’t and all I really want is a reasonable explanation as to why I’m talking to them in Atlanta while my bag is just landing in Omaha. I always wondered what type of person would be comfortable working in the lost baggage arena and I now believe, if you just quit your job working the phones at a suicide hot-line because it was too stressful, you’re just about ready for a career in lost baggage.
This kind of crap doesn’t happen in other industries. I don’t wake up in ICU with my doctor standing over me, waiting to tell me he has to open me up again because a nurse misplaced my liver. Even in other service industries you don’t get the same kind of phony apologies. You never hear your waitress say, “Here’s your burger sir but your fries didn’t make it onto the plate.”
It’s not really that different in business. IMC has some winning promotional products and, for 2016, we have new products from our collections and 6 new retail brands for the industry. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. We will blow your mind with our decorations and we will make your customer think you are off the hook. The 2016 IMC catalog is available by request from the IMC website and will be posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can also get on the distribution list for our 2016 catalog using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016 and we are already working on our mid-year catalog with new items debuting at the SAAC show in August. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. This year we are proud to present Just Mobile, Block, Magisso, PlayableART, Molla Space and Airplane Pockets to the promotional products industry. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…can you just carry on?