I had a couple of random thoughts this morning and at 9:40 that’s two more than I usually have so my mind is really working overtime. We are all basically creatures of habit and I, though better than most of you, am no different. I usually find myself visiting the library around the same time each day and I always put my right leg in my pants first but that’s probably because I’m left-handed so when the bomb hits and I’m running down the middle of the street with one leg in my pants to escape the mushroom cloud blossoming behind me, I can use my right hand to hold up my pants while my left hand is busy screaming for help. But that’s just a theory because it hasn’t happened yet.
I find nothing inherently wrong with being a creature of habit although I will occasionally change things up by cutting my sandwich diagonally instead of across like a normal person. And it’s not like I’m OCD and standing in the doorway at home flicking the lights off and on 11 times or habitually saving all my $1 bills for a trip around the world. I really only mentioned that random thought to lead me to this random thought. As creatures of habit, Laurie and I go to the same restaurant most Friday nights because it’s good, easy, has a wine Laurie can tolerate and I don’t have to worry about them trying to sneak some quinoa or kale into my food. I can get salad and pasta or even soup if I don’t feel like chewing. I’m sure I’ve made it too easy for the bad guys to track my movements and slip rat poison into my ravioli but I like to live on the edge…everybody knows that.
Anyway, to make a short story even longer, last Friday I heard the waiter telling a customer what kind of salad dressings they had and when he was done, the customer asked if they had one he hadn’t mentioned. Here’s the deal…the waiter is trained to know what salad dressings they offer and if he doesn’t mention it, they don’t have it. He doesn’t have a secret stash of Italian dressing in the back he’s saving for himself. He’s not looking at you and deciding you can’t handle the Zesty Chipotle. See, as a creature of habit, that’s where I would have enacted the little-used, We Reserve the Right to Refuse to Serve Stupidity rule. Did this guy think waiters only mention certain dressings to certain people? Does he think the wait staff meets before every shift and only gets to pick four of the five dressings for that night? Like musical dressings. Or maybe he thought it was a location thing like you had to be seated in Paul’s section if you wanted Ranch dressing but Paul’s section is full so you’re stuck with Darren…and French dressing.
There are two dressings no restaurant ever runs out of and they are oil and vinegar and Thousand Island. The first one is easy because the ingredients are in the name…oil, vinegar and the second one you can make at your table because all Thousand Island is, is ketchup, mayonnaise and a pickle…oh, and a spoonful of hope.
It’s not really that different in business. IMC has some awesome promotional products and, for 2016, we have new products from our collections and 6 new retail brands for the industry. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. We will blow your mind with our decorations and we will make your customer think you are off the hook. The 2016 IMC catalog is available by request from the IMC website and will be posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can also get on the distribution list for our 2016 catalog using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016 and we are already working on our mid-year catalog with new items debuting at the SAAC show in August. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. This year we are proud to present Just Mobile, Block, Magisso, PlayableART, Molla Space and Airplane Pockets to the promotional products industry. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…would you like to change sections?