I was talking to my Dad the other day. I do this periodically as I find it helps me keep whatever tenuous hold I have on sanity and I encourage others to do this…unless you’re already insane. Now, my Dad rarely answers, probably because he’s been gone nearly half a century but I find it calming, especially if I find myself doing something which is outside his realm of experiences. I was at a gas station and I had just bought some air…seriously, I can’t even believe it when I say it out loud even though I’m told it’s been around for some time now. I can’t remember exactly when it started but I believe we should have been notified that this was coming? The OCD in me wants to know where it started and did two guys in the back of a gas station somewhere just start it on a whim? Did some grease monkey just whimsically muse, “What else can we sell these suckers?” and the other guy pondered while he picked capicola out of his teeth with a screwdriver, “I bet we can sell these suckers…air.” And clearly, it has worked because I’m standing in the hot sun shoving quarters into a slot to put the same crap I’m breathing into the back tire of a suburban…quarters I was saving to play SkeeBall at Chucky Cheese. As a society we need to, at least, band together and stop calling them service stations since they now offer a total of zero services. I’m entering my credit card, pumping my gas, checking my oil and water, cleaning my windshield and…paying more. It’s not bad enough that the price of gas is as volatile as a three year old on a diet of Krispy Kreme donuts, they’re now charging me for water and air so, and in effect…I’m paying their utility bill. That’s the grocery store business model isn’t it? I pick my own groceries (that hasn’t changed) but now I have to check myself out, bag my groceries in my own damned bag and I’m still waiting for the price savings they promised. I’m just waiting for the day when I have to clean up the spill on Aisle 4.
My Dad would smack me in the back of the head if he knew I was going to the store and paying for water like it was…well, Budweiser. Many of you are so young this seems normal to you but shockingly, we didn’t pay for water all that many years ago. We are being convinced that the water to our homes swings by the toilet on the way to our kitchen sink. Coincidentally, I had a door-to-door pest stop by the other day trying to sell me a water treatment solution. I was shocked initially because usually one of my neighbors shoots these people before they get to my house but this guy launched into some diatribe about hard water and soft water and ions so quickly I almost fell asleep before I slammed the door in his face. It’s water…I’ll call them back when I have to chew it.
Now, over the years I’ve become used to fewer services and I’m OK with that if I think I’m getting something in return instead of just your stockholders getting more. And it’s not that the olden days were any better, they were just different. Gas stations used to give green stamps and you saved them up for “valuable” prizes but I certainly don’t want that to come back. I’m not stuffing stamps into my glove box until I need a new toaster.
It’s not really that different in business. IMC has awesome and amazing promotional products and, for 2016, we have new products from our collections and 6 new retail brands for the industry. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. We will blow your mind with our decorations and we will make your customer think you are off the hook. The 2016 IMC catalog is available by request from the IMC website and will be posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can also get on the distribution list for our 2016 catalog using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. This year we are proud to present Just Mobile, Block, Magisso, PlayableART, Molla Space and Airplane Pockets to the promotional products industry. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…why is there air?