It’s Friday so I’m sitting here writing this as I chew on a bagel with some egg salad and it’s good, and it seems a perfectly acceptable way to start the day. You know what it isn’t? It’s not amazing, awesome, mind-blowing or the particularly irritating…off the hook. It’s just egg salad…it’s not curing Ebola or sending pictures back from Pluto. If you think your Chai latte is awesome, what word are you going to use in a few years to describe your 1-hour flight to Helsinki? If you think that dress is amazing, how are you going to describe the coming apocalypse? I don’t mind telling you this influx of hyperbole to which I’m being subjected is making me cry a million tears…see, even I’m doing it and I’m looking for someone to blame.
Like most of our problems, I blame it on the youth. Not the very young but definitely teens. See, it might be awesome for a 4-year old just to wake up and see that nothing has changed…everything is still the same because my teddy bear is right next to me where it belongs. They haven’t been alive enough years to process the concept that this is the way it’s supposed to be. They’re just happy to be part of the world. Teenagers have been around longer and think they get it, so just waking up is old news to them but they haven’t had enough real life experiences to understand what amazing really is. I think that’s why they like horror movies; they haven’t yet figured out that real life will scare the crap out of you. The hardest thing any of them have done so far is take the test to get a learner’s permit. For them to be scared, they have to go to the movies and watch Freddy carve people up with a chainsaw, when all I need to be scared is a phone call from an “Unknown Caller.” They’re riding roller coasters to be scared while I’m worried about this rash on my arm. They’re paying people to scare them and I’m hiding from the mailman.
I certainly don’t mean to imply that adults are immune to this disease of hyperbole as many of you are guilty of the current tendency to embellish. Here’s the deal…there is no such thing as guacamole that is amazing. It’s just guacamole. Avocado, lemon juice, onion, tomato, maybe a little cilantro if you’re feeling frisky. It can be bad, it can be good, maybe even great but it can’t be amazing. You’re certainly not decoding the origins of the universe. Unless it was made of whale blubber and flown to your house by a pigeon with an MBA from Harvard, it’s not amazing. Maybe if a magician had a rabbit in a hat and he waved a wand over it and turned it into guacamole…that might be amazing but I’d still like to have a look at that hat.
There is also a trend to embellish the bad that falls short of accurately describing the situation in question. Losing your village and everyone you know and love because you thought it was a good idea to move to the town somebody decided to build at the foot of an active volcano is a tragedy. Dropping your phone into the toilet is not. You shouldn’t be taking selfies in the bathroom anyway so I think you probably deserved it and we’re all laughing at you. It might be temporarily inconvenient but it’s not like a shark just took your left leg.
It’s not really that different in business. IMC has awesome and amazing promotional products and, for 2016, we have new products from our collections and 6 new retail brands for the industry. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. We will blow your mind with our decorations and we will make your customer think you are off the hook. The 2016 IMC catalog is available by request from the IMC website and will be posted on the online services. We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can also get on the distribution list for our 2016 catalog using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog is also live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. This year we are proud to present Just Mobile, Block, Magisso, PlayableART, Molla Space and Airplane Pockets to the promotional products industry. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…isn’t that amazing?