Now that the holiday season has concluded and we all look wistfully forward to President’s Day, please put all the candles away. If you’ve had a menorah going you’ve had eight separate chances to burn down your house or set the cat on fire. Put it away…you can try again next year. If you celebrate Christmas you likely have candles in every room in the house, giving yourself multiple chances to make your Xmas tree blow up like a birthday cake made of gasoline.
I have taken down Christmas at home, which goes quickly because I don’t decorate like people who turn their home into the North Pole on steroids. A few lights, a few trees, the odd stuffed reindeer (which is lucky to make it through Christmas without becoming a dog toy) and that’s about it. I don’t need my home to be seen from outer space and I don’t make people walk through Santa’s workshop just to get to my bar. What I, like many others I’m sure, seem to have collected over the last few decades are an inordinate amount of candles and I can’t seem to stop the onslaught. As if I didn’t already have enough, every year somebody gives me a candle as a present and I can’t help but think. “You know I have electricity, right?” For years, my house would be lit like Lincoln’s log cabin and while they cast a warming glow, I always thought I’d stumbled into a séance. In those days for my cardio workout, all I needed to do was walk through the house blowing out candles. Of course, after blowing the candles out, the house smelled like I had just microwaved a frog…and all the smoke detectors were going off.
Nowadays I have a house full of battery-powered candles and while they are undoubtedly safer and the fire department can relax a little, some of the excitement is gone now that I don’t have to worry about the drapes going up in flames. And I bring a completely different set of muscles into play because to turn off an electric candle, I have to physically pick the candle up, turn it over and flip the switch to OFF so I’m worried about carpel tunnel syndrome…plus I’ve now spent about $4000 on AA batteries at Costco.
While I hesitate to show any bias I have come to believe this issue is gender-based. Women seem to love the candle. The candlelight is more favored than the post Edison bulb for some reason but, to me, I feel like I’m walking around in a fog after someone dipped my glasses in Vaseline. I’ve been told it’s comforting to have a candle light a dark room and it recalls past memories but you could do the same thing if you just parked grandma in the corner with a lantern. It may be a softer light and they might think they look better as a shadow but I think my wife is beautiful and, as I age and my eyesight weakens, what I really need to see is…the coffee table…or the dog.
Guys like flashlights because all we really need is light. If I lose power I’m perfectly happy to sit there in the dark until the TV comes back on. We don’t need dim lighting as we are already dimwitted. Ambiance, comfort and nostalgia rarely enter our mind. In fact, if I needed a candle I’d just stick a shoestring down the center of a block of Velveeta cheese and I’d be set. Truth be told, here’s the big difference between the genders…if you see a guy light a candle…I’d stay away from the bathroom for a while.
It’s not really that different in business. IMC has our lights on and wishes you the best in 2016 with new products from our collections and 6 new retail brands for the industry. We believe IMC products speak for themselves and we can also show you ways to use and market them to your clients. The 2016 IMC catalog is available by request from the IMC website and will be posted on the online services soon. We will have the 2016 catalog at the PPAI show where you can find IMC in Booth 2951. Stop by and say Hi! We’ll continue to treat our clients professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can also get on the distribution list for our 2016 catalog using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog will also be live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. This year we are proud to present Just Mobile, Block, Magisso, PlayableART, Molla Space and Airplane Pockets to the promotional products industry. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…did you lose power?