I know it’s difficult to maintain a healthy weight during the holiday season because now every religious celebration seems to revolve around food. You might still be chewing last night’s latke but if not, you’re looking forward to the ham, lamb or Spam you’ll have later this month, right after you’ve emptied all the candy from your stocking. Given all that, I am trying to eat better, watching my portions and trying not to have carbs on top of the carbs I just had after the carbs I had before that. I now make a concerted effort to stop when I’m full, not when my body says, “Ouch!” And while I don’t mind feeling the need to unbutton my pants under the table, I don’t want anyone to have to rent a forklift to move me to the couch. So here’s the deal…I need the packaged food industry to stop telling me what a single serving is. Whatever I end up eating…that’s one serving. So stop passing that bag of Oreos around and give them back to me.
Like all struggling youngsters, college students, people who can’t cook and the homeless, I have had my share of Top Ramen in the last 50 years. In the old days it may have been financially motivated but even now, I occasionally flash back when I need something quick and I don’t feel like chewing. Now that I’m, the ramen notwithstanding, more health conscious, I took a moment and read the small print on the back of the package as I poured the woven pasta into the water. Did you know your little package of ramen is categorized as 2 servings? Have you ever or even considered splitting a pack of ramen? You put the cup to your lips, give it one good slurp…and it’s gone. I certainly make no claim as to understand how the FDA operates and who’s susceptible to taking bribes but there must be something more than ramen being passed under the table and I am curious as to how much someone took to look the other way as the folks at ramen put “2 servings” on a package that wouldn’t satisfy Oliver Twist.
And if you think that’s an isolated incident…you’d be wrong. As everyone knows, the perfect side dish for ramen is…Pringles, so I just checked the back side of my tube of Pringles. It’s a 6 ounce tube, about the weight of a bad odor, seriously light, so light a pigeon could carry this tube and a message to Admiral Byrd and they say it contains 6 servings. So the serving size is one ounce and I can get that size of serving just by waving the can in front of my face. I emptied the entire tube and it holds 84 identical chips so that equates to 14 chips per serving. Pretty simple math. I’ve never known anyone who ate 14 chips and said, “That’s it…I’m full.” As normal people, we eat the whole thing and then tip the tube over our mouths to catch any stray crumbs…and then we go looking for another tube.
And lest you think entrees and side dishes are the only ones treated so miserably, I can tell you desserts have suffered the same fate. To balance all the salt in the ramen and Pringles, I have what I think is a normal size box of Junior Mints, the best and most efficient candy ever…dark chocolate coating and no chewing. On the back of this little box it says it contains “about” 3 servings. All I can tell you with certainty is that if someone reaches for my box of Junior Mints, they’re going to lose “about” 3 fingers.
It’s not really that different in business. Some of our products are entrees and some are main courses that will dress up your event. IMC products speak for themselves and we can also show you ways to use and market them to your clients. IMC hopes you enjoy our new retail brands and products for the industry in 2016. The 2016 IMC catalog has gone to print and is available by request from the IMC website and will be posted on the online services soon. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. Our 2016 catalog is in print now and will be ready for the New Year and the PPAI show where you can find IMC in Booth 2951. You can also get on the distribution list for our 2016 edition using the catalog page of our website. We have new items in the IMC Collections and several new retail brands debuting in 2016. We have products for every event and if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2016 IMC catalog will be live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Paperthinks, Cerruti and Orangebag. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…did you get enough to eat?