Halloween is tomorrow and it is still about the only day it is acceptable to wear a costume unless you’re on your way to a Raider’s game. I believe we have turned Halloween into a costume party because Mardi Gras only happens once a year. Apparently, the majority of you believe you can safely abandon dignity, self-respect and sobriety if you’re dressed like a bottle of ketchup. If you wear a costume on any other day, people wonder if you’re off your medication but…that doesn’t appear to be stopping some of you. When I dress up as a sexy nurse, people just call the cops. Of course, I did that on August 12th.
Halloween is also the day we send our children out into the world to gather food for the winter. Oddly, in what began as a Harvest Festival, we now send our children out to harvest Skittles. The practice of sending our children out to mooch food from the neighbors really took root during the depression when we were eating nothing but gruel so the idea of getting a candy apple was not unlike winning the lottery. Now we send them out dressed like baristas or Donald Trump or just with some fake blood and a pillowcase and hope they come back like squirrels with cheeks full of Junior Mints we can ration out during heavy snowfalls.
I have what is considered a “cool” house because I give out full-sized candy bars but that is not to say I don’t have an ulterior motive. It keeps the high school kids from stomping on my pumpkins on their way to the next house. Also, since I want the kids to go home wired on sugar to wreak havoc on their parents, I like to jump-start the process. As an added bonus, I’ve learned over the years that with a candy bar, the sugar rush kicks in about four houses down and I don’t like that guy anyway so, for me, it’s a win, win.
There are many theories about the origin of Halloween and even back in the 1300’s the poor would go around begging from the rich. Because pumpkins were food…and heavy, people would carry lanterns carved out of turnips because…well, who’s going to eat a turnip? I’m not sure how that evolved into children coming to my door begging for Milk Duds but I understand how it evolved into the guy asking for spare change in front of Dunkin Donuts.
November 1st is All Saint’s Day and it was invented to replace a pagan festival so Halloween began as All Hallow’s Eve and in a prelude to our current texting style, it was shortened to Hallow Evening. When that still proved to be too syllabic, it became Halloween and now we just use an emoji of a pumpkin. Next year we’ll just be using a slice of pie. A little-known fact is that because of those pesky Catholics, for several hundred years it was a meatless holiday but we needed to invent something that chewed like meat and that’s how we came up with licorice.
If you’re one of those parents who examine all your kid’s candy or takes it to the Emergency Room to be X-rayed, please grow up. The media has over-blown those rare incidents and, for your information, the majority of poisonings reported over the years have been proved to be parents poisoning their own children…which is an idea I can kind of get behind. Besides, do you really want to know what’s inside a Snickers?
It’s not really that different in business. Our products are full-sized and we can also show you ways to use and market them to your clients. IMC hopes you’re enjoying our new retail brands and products for the industry. With the sun still shining brightly, our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars might be just what you need. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. You can also get on the distribution list for our 2016 edition. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Alessi, Troika, Visconti and Blackpen. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…would you like sugar with that?