I’ve happily embraced technology and I certainly don’t fondly reminisce about the ‘good ole days’ but that doesn’t mean it’s not fun to draw comparisons, even with those whose memories don’t exist before the selfie stick. Seriously, I can no longer even imagine how hard it would be to actually roll down a car window anymore; there are days when I can barely hold down the button. The act of moving my arm would be exhausting. Every generation does this. I never grew up thinking about how easy it is to flick a switch and have the lights come on or turning a faucet to have water come out of the hose but I had to listen to my elders tell me stories about having to find a beehive, steal the beeswax from a bear, form the beeswax around an old shoestring to make a candle, strike a flint repeatedly against a rock to get a fire going to light the candle…all by the light of the moon. And I would just roll my eyes when Granny would tell stories of carrying water in a bucket from the ‘crik’ while being chased by Indians or a beaver or marauding badger so I expect the same when I try and tell the present generation about the cassette player.
Since I’m forced to live in the present, I have found the crux of the matter to be that everyone seems to want to protect me from everything. I can’t get into a grocery store without having to dodge a 55-gallon drum of sanitizing wipes and the signage seems to indicate that I’m supposed to wipe down the cart because apparently the Ebola virus can exist on stainless steel. The implication is that if I don’t wipe down the cart like I’m detailing a car, I’m going in the store to buy dinner and walking out with the Swine Flu. If that is not bad enough, I’m going into a store where everything I might buy, someone has told will kill me and yet I’m supposed to worry about what the lady who just left in her Jaguar might have left on the handle of the cart. I don’t think so…I’m more worried about what’s in the sanitizing wipes. Why don’t they have to list their ingredients? They all smell like Kleenex somebody dipped in a bucket of Windex. I don’t want my hands smelling like I just cleaned up a crime scene.
I may not be the norm though I suspect I am in that I eat a lot of things that I really don’t want to know (or care) what’s in them, so this whole listing of ingredients is beginning to chafe me. I get that there are probably healthier choices than that bucket of macaroni and cheese but it’s embarrassing to have you constantly reminding me and I already eat enough things that taste like a bowl of dirt anyway. I’m sitting here looking at a bottle of water that has the ingredients listed on the bottle. I made it this far in life drinking from a hose like everyone else and I’d like to know what has changed. It says right on the bottle that minerals have been added for taste but I think they’ve missed the mark because it has no taste because it’s…WATER! If you’re adding minerals for taste it had better taste like Gatorade…or beer.
It’s not really that different in business. We stay with the times and offer you any of the International Merchandise Concepts collection or any of our branded items to keep your clients on the cutting edge. We can also show you ways to use and market them to your clients. IMC hopes you’re enjoying our new retail brands and products for the industry. With summer in bloom, our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars might be just what you need. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Kikkerland, Fred & Friends, Nina Ricci and Redwear. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…what’s your serving size?