If you’re an avid reader of this, you know I occasionally take umbrage with technology, mostly because people think they can multitask while speeding down my freeways. And while technology has made our ease of contact with one another more convenient at times, we have often traded our ability to speak and spell for that speed and convenience. “B4 u no it” is not English but I understand if you need to rest your thumbs. Even I, as age landslides over me, have mellowed and become more tolerant of people with a penchant to abbreviate. I mean, I still wouldn’t hire you but I no longer actively support your extinction.
I like to read and my favorite aspect of the current technology is my ability to read anything ever written without ever having to turn a page. No more sticking a finger in my mouth and tasting oily newsprint and no more energy expended having to turn my book over to hold my place while I fix snacks (usually something with bacon). I read a lot and my iPad currently stores hundreds of books, magazine and newspaper subscriptions and it is so convenient that the mere thought of physically having to turn a page makes me want to take a nap. I used to never give a thought to turning a page but now, I am at the point where it seems almost insulting to consider performing that action. Hey, if I wanted to work out, I’d join a gym. The books I read are almost exclusively fiction because I live in reality and I’m really not interested in anyone else’s version of reality. In fact, if you are interested in what Teddy Roosevelt was thinking when he rode up San Juan Hill, you need medication. And if you’re looking for the truth in a newspaper story, you probably believe everything you read in Willy Wonka and the Chocolate Factory.
I think we can agree that printed material is quickly reaching its expiration date. Hooray! Newspapers die so that trees can live. In fact, if you are still spending much time reading a newspaper, you need to get out of the bathroom. I grew to hate reading newspapers and magazines not only for the whole turning the page thing but the fact that before you got to the end of the story, you would get the message, continued on Page 23 and by the time I could find Page 23, I had forgotten what I was reading. After a while, if I got the message, continued on Page 23, I would just think…you can continue without me. Just leave me here like the Donner Party. The other bad thing about continued stories is that occasionally I’d go to the wrong page accidentally and end up finishing a completely different story. I would be reading about “Cats do have nine lives and then” continued on Page 54 and read, “we fillet them down the middle like a trout” because I only turned to Page 53, and then I would start to worry because I didn’t remember when we started filleting cats. The best part of reading my books online is that all I have to do is tap the screen and the page turns…as if by magic…and, of course, my cats are safe.
It’s not really that different in business. We abbreviate International Merchandise Concepts to IMC to save space and letters but our items have their own space and are beautifully packaged and we can show you ways to use and market them to your clients. IMC hopes you’re enjoying our new retail brands and products for the industry. With summer in bloom, our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars might be just what you need. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Alessi, HighWave, Ten Design and Clearaward. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…WDUT?