I recently found myself strolling through the frozen foods aisle in my local grocery, not because I was in the market for a sweaty bag of brussel sprouts, but because the temperature outside rivaled Iraq in July, the parking lot was starting to melt and the frozen food aisle is the coolest place in the store. So I’m walking the aisle with a Popsicle on my neck, trying to get my core temperature down out of the stroke range and I realized how little I usually shop in that aisle. I’m not entirely opposed to frozen foods although I’m an adult and can cook and poking a couple of holes in a plastic cover, setting the microwave timer to 8 minutes and pressing START does not qualify as cooking.
My main issue with frozen foods is the crap in the frozen food section. There are far too many products they want you to buy that you can’t buy in a restaurant and my thinking is that if people in the food business won’t serve them…shouldn’t that be a tip for the rest of us? You never hear someone in a restaurant say, “I’d like the Caesar salad to start and for my entrée, I’ll have the fish sticks.” I’ve caught a lot of fish but never one shaped like a stick. And nobody says, “I’ll have the escargot and then the chicken pot pie.” First of all, I’m not convinced it’s chicken and it certainly isn’t a pie. They just put the crust on top so you can’t see what’s inside, like the little rocks they paint green and tell us are peas. And if I went to an establishment of fine dining and saw their Special of the Day was a Hot Pocket, I’d be out the door before you could say diarrhea. As I looked at the selection of entrees available behind the frosted doors, I couldn’t help but think the only side dish that would go with all of them is pepto bismol.
Many of the manufacturers of frozen food have come up with cute names in order to disguise what’s in the box or conversely, they’re being brutally honest…you have to decide. Kashi, who is still trying to convince us they are healthy, is currently working on their image since we found out that Kashi in Aramaic means “bowel obstruction.” Anyway, they have something they call “Mayan Harvest Bake” and I’m pretty sure they’re baking real Mayans. I know I sampled something that tasted a lot like foot. The Green Giant has his garden vegetable medley and the only reason they’re allowed to call it a medley is it includes green beans and dirt. Stouffer’s has a meatloaf and the only thing accurate about that is it is a loaf of something. I might have heard a meow. Banquet is still pushing their always healthy macaroni and cheese, which should be included in every condemned person’s last meal because it’s not yet listed as cruel and unusual punishment…but it should be. When insurance companies investigate, if they find out your last meal was macaroni and cheese, they try not to pay, claiming it was a suicide. Geez, I ate paste in kindergarten that tasted better. And was probably better for me.
It’s not really that different in business. Many IMC items are beautifully packaged, we freeze prices as often as we can but the product is the star and we can show you ways to use and market them and we offer them in many categories. IMC hopes you’re enjoying our new retail brands and products for the industry. With summer in bloom, our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars might be just what you need. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Troika, Visconti, Umbra and Orangebag. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…what’s for dinner?