I like to cook but I’ll admit I’m not particularly inventive or maybe it’s just because I really have no interest in tasting oysters deep-fired in a batter made of Gatorade and crushed Fruit Loops. I’ve also never been stir-frying vegetables in a wok and decided to throw in some orange marmalade. And if I’m dining out and the food comes out looking like something the chef scraped together in the back alley of the Sushi Palace, I’ll just have water. Certain things just don’t go together and I don’t want to be some chef’s guinea pig. If I hear flies telling each other, “Don’t even land on that food,” that’s good enough for me. I don’t even put ketchup on a hot dog because well, I’m an adult.
I don’t know if this trend toward putting foods together surfaced in order to save time or just so you could use a smaller plate and I’ve become immune to the things people add to hamburgers these days. I’m OK with things like avocado, mushrooms and onions but I draw the line at arugula. I’ve never been anywhere and thought to myself, “You know what this sandwich needs…a weed. I really think the blame lies at the feet of Smuckers because it was those goobers who decided to put peanut butter and jelly in the same jar.
This phenomenon began in fast food restaurants when they started serving breakfast and I guess I’m just not in that big of a hurry. McDonald’s breakfasts used to come on a plate and you could see the different items. That didn’t prove fast enough so now they stack the egg, hash browns, sausage into a little tower of hell and if that wasn’t bad enough…they wrap the whole damned thing up in a pancake, which they call a McGriddle just to fool the FDA. The only thing missing from this breakfast sandwich is a defibrilllator. Taco Bell has taken it one step further in that they take eggs, sausage, potatoes…and gravy, and wrap it up in a tortilla so you can’t see what it looks like, because if you could see it, you would swear someone has already chewed it once. If you’re eating these kinds of “fast foods,” the time you’re saving is coming off the back end of your life.
This practice of “smushing” all our food together has now leached into the dinner hour as almost everything is available in a bowl. What marketing genius sat in a meeting and came up with the idea that putting all the crap that everyone likes in a bowl so it looks like it’s already been eaten? I had the misfortune to see a completed bowl at KFC the other day and it looked like they derived it from the recipe for Granny Clampett’s Road Kill Stew. And now everything you can get at Chipotle is available in a bowl. Why don’t they just cut out the middleman and say, “Everything at Chipotle is available in a garbage bag.” When you look at one of their bowls with the rice and beans, doesn’t it look like you’re getting ready to eat a bowl of gravel? And the only reason for the guacamole is to keep your food stuck together before it sticks in your throat.
It’s not really that different in business. Many IMC items are beautifully packaged but the product is the star and we can show you ways to use and market them and we offer them in many categories. IMC hopes you’re enjoying our new retail brands and products for the industry. With summer in bloom, our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars might be just what you need. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Areaware, Stewart/Stand®, Ten Design and Bluetech. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…does that bowl you over?