I attend a luncheon on Thursdays that consists of captains of industry from many fields of endeavor, well not me of course, but everyone else is a leader in their field. In one hour we solve all the problems in the world but we can’t seem to get anyone to listen to us. Yesterday, one of the members only had a fifty dollar bill he needed to break for his lunch and he casually remarked, “Well, $50 is the new $20” and while my first thought was that I probably needed a new accountant, I was also struck with the truth of the statement and that set my mind jogging down memory lane. Just because I am reasonably comfortable with change and can use a computer and I have a phone that tells me where to go doesn’t mean I don’t remember the past. In fact, most days I can’t remember breakfast but I can remember 1970 like it was…well…breakfast.
I can see young people rolling their eyes when I mention something interesting from the past but it’s not because I’m longing for it because…well, the ‘good ole days’ sucked too. The fact that candy bars were a nickel, cokes were a dime and you could buy a car for what it costs to fill one now with gas doesn’t mean things were better. They were just different. The only reason they’re called the ‘good ole days’ is because those of us who were around…just can’t remember. For instance, when I learned to drive, seat belts were optional equipment that nobody paid for and now we have seat belts in shopping carts. What’s up with that? I don’t watch the news anymore so I’m not aware but are there a lot of high-speed accidents in Safeway? Are parents cutting the corners too tightly and crashing into the macaroni and cheese? Are moms racing to get the last ripe avocado? If shopping cart safety is an issue, then people need their medication adjusted. The major issue is that we solve a real problem and put seat belts in cars and that’s good, and then we screw it up trying to solve problems we don’t have. I wear my seat belt on an airplane because I’m told to but I never expect to walk away from a fiery plane crash thinking, “Glad I was buckled in.” And where does it end because someone new always seems to have an agenda so, either my new couch will be equipped with seat belts or little Jimmy will be squished by an air bag on his next trip through Target.
And what’s with all the helmets these days? Fifty years ago if you were riding a bike and wearing a helmet, you were headed to football practice. And you didn’t wear a helmet to ride a horse. How tough would John Wayne have looked if he said, “Stick ‘em up, pardner” wearing some sort of Lance Armstrong conehead helmet. He would have been laughed out of Dodge. Nowadays people, not just kids are wearing helmets to ski and snowboard, roller skate, rollerblade, bicycle and ride horses. These days I’m surprised you don’t have to strap your kid in one before he goes into the shopping cart. Here’s the only good deal with helmets…your brain is still going to get scrambled but there’s less of a mess to clean up. And I almost hate to mention this but there is a curious dichotomy in action though, when you see an 8-year old gymnast spinning in the air above a 4” beam wearing nothing but talc, yet you go to a park and see a nearly immobile 2-year old sitting in a sandbox wearing a helmet. I’ve seen kids who can barely hold their heads up normally, strapped into helmets that would make Chiquita Banana tip over. Once again, in the week of the anniversary of the Neal Armstrong moon landing we took, “One small step for safety, one giant leap for stupidity.”
It’s not really that different in business. All of our IMC items are safe and don’t require the wearing of helmets or seat belts and we can show you ways to use and market them and we offer them in many categories. IMC hopes you’re enjoying our new retail brands and products for the industry. With summer in bloom, our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars might be just what you need. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Kikkerland, Areaware, Cerruti and Clearaward. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you buckled up?