We were looking through some pictures the other day because our son is getting married next year, so we were trying to remember what we were like 35 years ago and there is nothing like a picture to dredge up memories best left forgotten. Like when I still had pigment in my hair and didn’t look like Santa’s illegitimate nephew. I have a friend, don’t be shocked…he’s far older than I, in fact, probably so old he can’t remember we are friends. Anyway, he gets upset when anyone calls someone of his approximate age elderly. But it’s perceptional reality. I’m just so used to looking in the mirror that I don’t notice the little changes but when you meet someone new and you look like Dick Cheney, it’s hard to make them believe you once looked like Matt Damon. I look at these pictures and see the same guy I think I am now but others who have not had me to gaze upon for the last 35 years see a very different version. I’d like to think I got better with age but sadly, I’m not a bottle of wine….or blue cheese. If I were taller, I’m certain people would confuse me with Eleanor Roosevelt.
We have boxes of photographs and we swear when we have time we’re going to put them into albums so we don’t have to keep peeling them apart every time we look at them. Like most married couples we were sharing a laugh and a tear as we looked through the archives at pictures of our kids when they were younger, cuter, and a lot less trouble…and then we saw the cow. One of our first trips as newlyweds was up the coast to the wine country and we passed a ranch with a herd of longhorn cattle. I was so taken with the fact that this many cattle had banded together and escaped from Texas, that I wanted to take a few photos. My other thought was maybe the cattle had been kidnapped and back in Texas, child services was looking for them. My index finger developed a mind of its own that day and I took about 36 pictures of cattle that day, as if anyone but their mothers could tell them apart. This is a story Laurie has delighted in telling numerous times over the years because in those days you had to have your film developed and it was expensive. It’s kind of a curious dichotomy because when everybody had to have their pictures developed, it was like a hundred bucks per roll and now that nobody wants pictures developed because we can all do it ourselves, you can get them from Costco for like eight cents each.
When you had to have pictures developed, long before Costco was a gleam in anyone’s eye, you could always bring them out and say, “Do you remember where we were when this picture was taken?” This, I’ve found, is the major difference between men and women. Women can always remember what they were doing, what they were wearing, what I did wrong, while I’m struggling to remember what I had for breakfast. And it’s 9:00AM now. Seriously, they remember who and what they gave us as a wedding present before many of you were born and I’m trying to remember if I took my pill…or why I’m standing in the middle of the garage scratching my head.
The problem with everyone having a camera at hand in their iPad or iPhone is that it allows you to reminisce immediately. No longer do you have to wait a week because the high school kid that Walgreen’s hired in their film department inhaled too many of the chemicals. Camera phones have actually made it easier on me because now when Laurie pulls out her phone and shows me a picture and asks me if I remember what we were doing, I can say, “Sure, it was only like 4 seconds ago.”
It’s not really that different in business. Many of the IMC items are timeless and will be remembered forever and we offer them in many categories. IMC hopes you’re enjoying our new retail brands and products for the industry. New brands like Alessi, Areaware and our new designer sunglasses collection from Bobby Jones, Carmen Marc Valvo and Michael Stars are live on our website. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. You can thumb through our 2015 catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Nina Ricci, Paperthinks and Blackpen. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you seeing the picture?