Many people have asked why the younger generation is such an entitled, whiny bunch of elitist slugs and nobody seems to be able to point to a definitive reason as to why their 30-year old adult child still lives with them. As you all know, parents are loathe to blame themselves and are more likely to site global warming, aliens, vaccines or pesticides as the reason there’s this lump on their couch…and a hole in their wallet. Parents…you gave this and future generations something they’d never had before and I’m not talking about the cell phone or that sixth toe. You gave a gift so heinous it has scarred the youth and the country for generations to come and while we hoped it was something simple and curable like the plague; it was not to be. Your generation fostered upon us…the participation trophy. You unleashed this wave of mediocrity upon society. So stop complaining about the extra loads of laundry because you did all the work for their laundry merit badge. You’ve essentially rewarded your offspring for staying conscious and walking upright.
I’m not sure when it started or which Band of Mothers was behind this onslaught. But when we began giving trophies for “just showing up” we began this descent into the hell that has spawned this entitlement. So stop blaming society. You’re the one with a garage full of participation trophies. In a misguided effort to not damage a child’s self-esteem, you destroyed their self-esteem. In an effort to give every child credit, you gave no child credit. In an effort to leave no child behind, you left all children behind. We’ll do anything not to call someone a loser and I’m fine with that but the reality is, if you come in second place you’re really only the best loser. Now, I don’t like to see a lion gnawing on a gazelle but let’s face it…the lion won, and the gazelle isn’t going to feel any better if you stick a participation trophy on its horns. Here’s the deal…I don’t care if it’s athletics, academics or who can burp the alphabet; within five minutes of a meeting, practice or drinking a root beer really fast, your child knows who the smartest kid is, who the best athlete is and who can belch to Q. Stop treating them like idiots. They also know if they’re bad and need to work harder but you’ve destroyed the incentive because everyone gets a trophy. The only people that don’t know their kids are not the best are the parents. Your kid knows. What’s exasperating for us is that we’ve watched you treat your children like idiots and now you’re surprised that some of them are well, idiots. Even at my age, if I know I’m getting ice cream even if I don’t clean my room; pretty soon you’re going to be knee deep in sox and boxer shorts.
The participation trophy has given way to kids wanting to be rewarded for finishing a book, an allowance for opening the back door so the dog can pee, and a prize for successfully learning how to use a fork. I would be in favor of abolishing all trophies as I believe the feelings of winning and losing are paramount for a healthy mind and body but are decided by the contest, not by a team banquet. But until I can get my plan in place, you’ve got to get those kids out of your house so here’s how you do it. Cancel the internet and they’ll be gone in twenty minutes.
It’s not really that different in business. Spring is here and IMC hopes you’re enjoying our new retail brands and products for the industry. New brands like Alessi, Areaware and our new designer sunglasses collections from Bobby Jones, Carmen Marc Valvo and Michael Stars are live on our website. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. We also have our 2015 catalog ready to ship and you can move through the IMC catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Kikkerland, Umbra, Ten Design and Bluetech. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you going to show up?