Well, another week has disappeared and if you’re anything like me, you barely survived International Bagpipe Day. Boy, what a party! That was Wednesday and I’m still trying to recover. I don’t know if you have realized it but when we weren’t paying attention, they went and assigned every damned day of the year to celebrate something. How am I supposed to get any work done? And why are we celebrating guys walking around squeezing air out of a dried pig’s bladder? What they tenuously call music sounds like somebody forgot their cat was napping in the microwave. Maybe we’re just drinking so we can pass out and not hear the bagpipes. Funny thing, I learned that bars are open every day anyway and you don’t have to be celebrating anything. Then yesterday, while I was trying to recover, someone pointed out that it was National Baked Scallops Day. I don’t suppose anyone asked the scallops what they thought of that but I figured, “Well, I need something to wash down the chardonnay anyway” so I had to celebrate that. Then I learned it was also National Girl Scout Day so I had 312 thin mints for dessert. And I’m sure you joined me this week in celebrating World Kidney Day since our kidneys are the only thing working overtime around here. My question is, if you only have one functioning kidney, do you have to stop celebrating at noon? I also realized that Finland, Florida and Illinois kind of look like my kidneys and I wondered if I went there, could I get a free drink?
We all realize many of these days were invented in advertising offices and I’m certain many were adopted by warehouse managers looking at all the stock on the shelves that nobody wanted. Tomorrow is National Potato Chip Day and if you don’t think Lays had a hand in that…you can buy the next round. And I know the Candy Corn people looked at their warehouse and said, “We just can’t sell this crap. We need a Day to convince people they have to buy it.” It’s also National Earmuff Day but since it’s supposed to be 88° here today, I hope they don’t expect us to help their sales. I guess you have to know your audience because it’s also National Coconut Torte Day but I don’t like coconut that much so, for me, it might as well be National Lasagna Made Out of Feet Day. Here’s one for all us men. It’s National Donald Duck Day. If there’s anyone worth celebrating and raising high a glass, it’s to pay honor and tribute to the only guy in the world allowed to live every man’s dream and walk around without pants.
Also this week we celebrated Registered Dietitian Day and I guess they needed a day because every other day of the year, we drink to something we’re not supposed to be eating. Next week we celebrate St. Patrick’s Day and the Irish will tell you it’s to celebrate St. Patrick driving the snakes out of Ireland. What they don’t tell you is that the snakes were tired of eating potatoes and couldn’t wait to go, they just needed directions. Now people pretending to be Irish, why I don’t know, use the day as a license to wear green clothes, eat green food and drink green beer until their urine is the color of air.
It’s not really that different in business. Spring is next week if you plan on celebrating and IMC hopes you’re enjoying our new retail brands and products for the industry. New brands like Alessi, Areaware and our new designer sunglass collection from Bobby Jones, Carmen Marc Valvo and Michael Stars are live on our website. And we’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about click on the tab and see. We also have our 2015 catalog ready to ship and you can move through the IMC catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Paperthinks, the MET and Clearaward. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are you celebrating? I’ll drink to that!