I’ve totally given up on truth in advertising to the extent that I believe nothing anymore. People here are telling me it’s Friday and I’m like, “Yeah, like I’m falling for that.” I’m so jaded and cynical now I wouldn’t believe anything I found on “Christian Mingle.” It’s not only that truth has left the building but the misleading claims and offers seem designed by a con man moving cups around so I can’t find where the ball is hidden. Even if I agree with PT Barnum that there is a sucker born every minute, why are all manufacturers these days designing their advertising to go after that one guy? After all, he’s probably wandering along a county road in Nebraska in his pajamas so he might not be your ideal demographic.
As if it’s not bad enough that they blatantly lie about things, then they compound it by trying to appear they’re giving you something for nothing to entice you. There’s a hearing aid company out there advertising free batteries for life. Now, as I age, I think I might eventually need a hearing aid but I’ve avoided it so far because, well, I really don’t want to hear most people. If I could hear what they were saying, it might really make me crazy. So, if I’m old and I don’t need one yet, how old is the average person needing a hearing aid? If you’re 80, how big a deal is free batteries for life? At 80 I’ll be happy gumming down an extra piece of pie once in a while. Seriously, at 80, wouldn’t you be happy to outlive one battery? And they make such a deal out of the free battery thing, you’d think it was a good deal; that is, until you go to Costco and find out you can buy them for $.23. I’d have to live another 18 years just to save enough for that latte I’ve always wanted.
In our area of the country gas has risen $1 a gallon in the last 20 minutes and you hear all the lies about lowering production and changing from winter blend to summer blend. What a load of crap. Even if you make less of it, it’s still the same gas and I don’t go into a restaurant and find out that if I want a diet coke, it’s $2 more than root beer and Starbuck’s doesn’t charge me more if I want decaf.
I think it all began with the infomercial of the guy spray painting his bald spot on TV. Other manufacturers saw that and thought, “If the FTC isn’t going to stop that, we can get away with anything.” From there it was a small step to the pocket fisherman, phony interest-free financing and a blender, supposedly strong enough to make a smoothie out of rocks. If you’re someone who is wasting shampoo because the instructions say, “Shampoo, Rinse, Repeat” you are probably beyond saving but I encourage the rest of you to exercise some skepticism in your daily lives. The reason they call it Fine Print is because, to them, it’s fine if you don’t read it. It’s already written small enough to fit comfortably on the head of a pin.
When is the last time that soggy blob of hamburger you just pulled out of the bag after you left the drive-thru looked anything like the picture on the billboard? And the only thing I can guarantee is that if I’ve lost 30 pounds without exercising…I’ve just had a leg amputated.
It’s not really that different in business. IMC has welcomed the New Year with new brands and products for the industry. New brands like Alessi, Areaware and our new designer sunglass collection from Bobby Jones, Carmen Marc Valvo and Michael Stars are live on our website now. We’ll continue to treat our customers professionally and get your orders to you…on time and on budget. If you’re curious about, click on the tab and see. We also have our 2015 catalog ready to ship and you can move through the IMC catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. Let us know if you’d like samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Blunt, Nina Ricci and Redwear. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…can you believe it?