I had to attend another funeral this week and I’m pretty tired myself. Sadly, as I age I find myself attending more of these than baby showers and weddings. And I’m old school which means I have to dust off a dark suit to celebrate the life of someone who doesn’t even know I’m there. That’s the big problem with funerals. By the time you need one, you’re the only guy in the room who doesn’t know he’s having one. You also don’t know I’m the guy in the nice suit sitting next to a lady in flip-flops and yoga pants wearing a T-shirt proudly proclaiming “It’s 5 O’clock Somewhere.” I guess I missed another memo since I’m not a regular attendee but I wear nicer clothes to the beach than some of the things I saw in church. Listen, when you have a service in the middle of the week, you’re going to see people coming from work or going back to work after it’s over…I get that, no problem, but unless this lady managed a hot dog cart on the Venice boardwalk…she was under-dressed. And that’s saying a lot for a funeral service where I’m pretty sure a tattoo was required for entry.
This particular service was very nice and they had it in multiple languages so most of us could follow along. Not being a member of this congregation I did have to follow the lead of those around me so I knew when to stand and when to sit. I thought it was a bonus when I got to sit and they had to kneel but I tried not to look smug. An additional thing I found odd was the number of children in attendance. Almost too numerous to count were the babies and preschoolers in the audience. I understand that daycare is not always an option but, being a dad, I know they can’t sit still. It was like being at Disneyland when they open the gates. Except for the candles and the tears, we could have been at Chuckie Cheese. And I understand this because I’m hundreds of years older than they and even I can’t sit still for an hour unless I’m asleep…but I can be quiet. A particularly noisy kid in front of me was acting his age when a lady, presumably his mother, produced from somewhere on her person a bag of Cheetos the size of a bean bag chair. That did the trick as the kid dove in and we never heard him again. Everyone else in attendance had to settle for a cracker because they had this thing called communion. As usual I wasn’t paying attention and everyone stood up. For a fleeting moment I thought it might be over as people were leaving their seats, heading for the aisle. Alas, everyone was just lining up because the priest was giving away crackers. I’m sure it is significant to them but to an outsider, it looks like heaven’s version of a soup kitchen. At least I got to sit down again. Another strange thing is that the priest makes a big deal of washing and drying the cracker bowl when he’s done and I couldn’t help but think…maybe I’ve been doing it all wrong but I wait for my dinner guests to leave before I wash the dishes.
It’s not really that different in business. IMC has welcomed the New Year with new brands and products for the industry. New brands like Alessi, Areaware and our new designer sunglass collection are live on our website now and we hope you had time to drop by our booth at the PPAI show and see the samples. We’ll continue to treat our customers professionally and get your orders to you…on time and on budget. We also have our 2015 catalog ready to ship and you can move through the IMC catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. We’ll even send you samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. And all of our new items are visible in the section of our website. The 2015 IMC catalog is live and available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Stewart/Stand, Cerruti and Bluetech. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…how do you say goodbye?