Well. It’s January 9th and I choose to believe most of you have sobered up by now and it’s probably silly to talk about this because memory cells are the first to go and none of you will remember this 51 weeks from now. No matter how often we tell you that New Year’s Eve is Amateur Night, many of you are clearly slow learners and seemingly can’t wait to step in a bowl of guacamole or fall into a swimming pool. Stop acting like New Year’s Eve gives you a license to be a fool. If you fire a gun into the air that bullet will come down somewhere and it will be moving a lot faster than the apple that fell on Isaac Newton’s head. I know some of you don’t consider a New Year’s Eve party successful if someone doesn’t get thrown through a plate glass window but let’s try and maintain a sense of decorum. Those of you over-imbibing because the booze is free have not learned that free is a relative term and you will pay for it in the morning. If you went to a party in Encino and woke up New Year’s Day moving on the baggage claim carousel in the St Louis airport, it’s probably a sign you were over served. For the majority, the lure of free alcohol should be avoided if only because I’m tired of seeing people with one sock, wrapped in a garden hose wearing a dog bowl for a hat…but maybe that’s just me. I can’t believe some of you go out without your name and address pinned on your shirt because on New Year’s Eve, drunk tanks around America are just big “Lost and Found” boxes.
For New Year’s Eve I only walked to a party three houses down the cul de sac and I was still careful in case any of you were driving down that particular sidewalk. It was pleasant conversation and mostly normal people but I was gone long before the clock struck 12. I’m certain shortly after I left people started thinking that crab puff would taste better dipped in the chocolate fountain and that the cat specifically requested that tequila shot. Over the years I’ve gravitated toward celebrating on New York time so I can see the fireworks and still be asleep before you finish that bottle of vodka and I’m planning for the day I can celebrate it on Australian time just in case some of you start particularly early.
Hopefully, wherever you were incarcerated for the night, they let you out early enough for you to get to the nearest iHop in time for the pancake special and the gallon of coffee to help wash the whiskey away. I realize some people don’t consider New Year’s Eve complete if they know where they are at midnight but let’s do what we can to buck the trend. Someone once said an optimist stays up until midnight to see the New Year in and a pessimist to make sure the old one leaves but you can’t reject 2014 or welcome 2015 with your head in a porcelain bowl. And stop telling me you’re having a salad because your Bloody Mary comes with a celery stick.
I also made a couple of resolutions for the New Year. I resolved to lose some weight to get to the national average but then I found out there are more overweight people than average-weight people so now we are average…so I consider that a win. I also decided to be more tolerant of fools but I found that just encouraged them to take up more of my time…so I’m settling for one out of two.
It’s not really that different in business. IMC has welcomed the new year with new brands and products for the industry. New brands like Alessi and Areaware are live on our website now and we will have samples in our booth at the PPAI show in Las Vegas next week. Stop by booth 2323 and say HI. We’ll continue to treat our customers professionally and get your orders to you…on time and on budget. We also have our 2015 catalog ready to ship and you can move through the IMC catalog from category to category and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. We’ll even send you samples. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. We are taking requests for the 2015 catalog. Go to the Catalog page of the IMC website and put your order in and we’ll get them to you. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. And all of our new items are visible in the section of our website. The 2015 IMC catalog will also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 48 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Kikkerland, Blunt, Visconti and Orangebag. We invite you to browse any of our 2,300+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…would you like a drink?