So I’m trying to figure out Apple Pay because it is the future and I am nothing if not up-to-date with the current trends, policies and going-ons. The pocket watch and penny loafers are me honoring the past, not being stuck in it. Apple is claiming it is the most secure platform on the planet today but that’s a little like saying Barbara Boxer is the best state Senator we’ve ever had on October 24, 2014…at 11:23AM. Everything is changing so fast you can’t keep up with it unless your job is stealing other people’s credit card information. Then you try to stay current. Judging from recent data breaches, having the safest platform today is like sitting around watching a ball of deep-fried ice cream. You know at some point, it’s going to start to leak. At this point in time we’re all making credit card transactions daily and while I don’t trust that waitress with the limp and lazy eye, I’d probably rather give her my information than my government on most days. And I guess I should be concerned with the Russian hacker sitting in an aluminum shed in Lower Slovenia pumping out phony American Express cards…but I’m not.
Apple Pay is starting to catch on and more and more businesses are beginning to accept it but it will take a few years before it takes over the world. When I can use my phone to buy a turkey leg at the County Fair, I’ll know it’s not just a gimmick. Everyone says Apple Pay is better because of an increased layer of security. While it stores your credit card info, it generates a one-time code for every transaction so it doesn’t send your info anywhere and the code disappears after it takes your money…just like the government…or your kids. I still get a better feeling hiding Christmas presents in the garage because the additional extra layer includes having to place your thumb on the screen so it knows you are who you say you are. So now instead of just stealing my information, I have to worry about them chopping off my thumb and carrying it around in a baggie until someone needs a new big screen TV. I wonder if they’ll let you pick a thumb? I’m left-handed so I only use my right for texting and I can probably cancel the piano lessons. I guess it’s still better than a retinal scanner because I don’t look that good with an eye patch. I suppose if we see a bunch of people who can’t hitchhike any more or a group who looks like they’re on their way to a pirate convention, we’ll know something is amiss. Then we’ll see if the government can stop committing white collar crime and stop some.
I think we all know currency is dying and coin has already left us. I remember when candy bars were a nickel and now they require a co-signer and a bank loan. Of course, in those days the McDonald’s sign said Over 53 Sold. Pennies are completely useless now and stores just put them in a little bowl on the counter for people to take as souvenirs. And most of us only carry dollar bills around anymore so we have something to put in the tip jar while the barista screws up our $4 coffee.
Ultimately, as a concept this is really pretty cool. Soon we won’t have to even carry wallets or money clips and we like that since they ruin the cut of our trousers and we all know…guys are all about the style. And when our phones or iPads contain all our financial data, medical records, next of kin, beneficiaries etc., we’ll be able to go straight from the car accident to the funeral home without any annoying stops at the Emergency Room or the Coroner. Of course, the funeral home won’t accept us unless we still have thumbs.
It’s not really that different in business. You can thumb through our catalog and find many products that will accent your client’s event and we’ll get you what you want even if we have some suggestions on how to make it more rewarding. We want to help you make sense of your client’s request so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. We have processes in place to assemble your order and deliver it with no surprises. We are hard at work on the 2015 catalog which will have tons of new items from our collections and existing brands and some brand new retail brands. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Cerruti, Stewart/Stand and Blackpen. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…was that a thumbs-up?