Happily, I have been part of a couple for quite some time now and while I’m just tolerated because they like Laurie, I have come to enjoy at least the facade of friendship among other couples. We naturally spend a fair amount of time with other couples and these occasions can run the gamut from simply annoying celebrations to more pleasant and innocuous meals. These intimate meal occasions are my favorite because I get to eat and we get to catch up on the hilarity that is everyone’s life when we assumed it was just our family.
My favorite part of these meals is when the other couple both try and tell you the same story. It’s usually something normal like a running gun battle with their in-laws or something else they think is funny…like their turtle running away from home or maid service in Las Vegas. I know it’s important to them and it’s entertaining for me but it should last about the length of the average Doritos commercial and now with both of them trying to tell it, it’s now the length of the Super Bowl halftime show. But now I’m mesmerized, not by the story but the battle of who will tell it. The story is also reduced to a crawl by the often uttered phrase, “Do you want to tell the story?” This is always followed by the “No, you tell it. You tell it better.” And then she rolls her eyes. Many of the couples we know engage in this “storytelling by committee.” The odd thing is that it’s not as if you both had a different experience; it’s the same damned story, you don’t live in parallel universes. Somebody is leaving something out or putting too much in…not starting at the right place or in some way or another, “you’re just not telling it right.” If you start at the beginning your spouse thinks that’s too much information and she will butt in to tell you what he just said is not important but he has already said it and you can’t put toothpaste back in the tube. But if you’re telling a story about something that happened yesterday, and your idea of the beginning is, “On the first day God created Heaven and Earth,” she is probably right. But if you think the little details are not important and omit something, she will jump in and say, “He didn’t mention that was when the lightning hit the dog”…like it was important or something. But if the most important part of your story is that the maid left her cart blocking the hall while you were sipping mojitos at the pool, I’m probably getting too much information. I started hearing this story across the table from a lovely couple and I’ve slowly watched them morph into Edith and Archie Bunker. I’m now more than a little confused and the real problem is I don’t know who to watch tell the story because I know the other will soon butt in with some comment but I don’t hear that well and I don’t want to miss it. My head is on a swivel and I’m bouncing back and forth like I’m watching this story from center court at Wimbledon.
Anyone who has been part of a couple for a reasonable length of time, knows many things become familiar as you find yourself finishing each other’s sentences, anticipating needs, dodging small appliances. When my wife tells me to go get that “thing” upstairs, somehow I know she needs her iPad or surfboard or drum set. Don’t ask me how I know. It’s like some kind of osmotic karma. Half the time I walk into the garage and I can’t remember why I’m there but when Laurie sends me there for a “thing,” I get some kind of telepathic jolt and I remember, even if I don’t know why she needs her ski boots.
It’s not really that different in business. IMC has many products that work for different events and celebrations and some are so popular that they’ve been around for generations. We may even come up with ideas your client hasn’t considered, so we offer choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. We have processes in place to assemble your order and deliver it with no surprises. We have thousands of products useful for many programs, events and holidays during the year so you can always find the perfect promotion for any season. We know when these holidays are celebrated so we make sure to have stock so we can fill your order. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. You can also request our 2014 catalog or Holiday Flyer on the Catalog page of our website and order some. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Stewart/Stand, Cerruti and Clearaward. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you have time for a quick story?