The wealth of information available at our fingertips these days continues to astound as we easily search the internet for instructions to change our oil or watch batteries, fix our lawnmowers or computers, invade small countries etc. Gone are the days when you had to schlep to the library, pretend to understand the Dewey Decimal System and get a hernia trying to get volume S of the Encyclopedia Britannica off the shelf just to write an essay on the poetry of Carl Sandburg. Now you just Google him and cut and paste what you find, changing only enough to fool the plagiarism checker. All that aside, I’m never going to change my own oil or fix my lawnmower but I like that all the information is there in case I need to make a quick Molotov Cocktail or attack Delaware. And, if anything, the internet has made parenting easier and your kids will not even know how dumb you are because now instead of helping them with their homework and messing it up, you just say, “Google it!”
This plethora of information also means we’ve learned far more about history than most of us ever cared to know. How much information is too much information? I don’t even want my friends to tell me about their lives. In fact, when I ask you how you are…I’m just being polite, I really don’t want an answer. So, do I need to know Alexander Graham Bell was eating a tuna fish sandwich when he made the first phone call to Watson? No. And I’m sure Lincoln never expected us to learn he wrote the Gettysburg Address the night before on a cocktail napkin in a little tavern called Lucy’s.
In spite of all the useful information at hand, we have successfully muddied the waters with useless information as we continue to post the inane, mundane and arcane. Here’s a tidbit of absolutely useless data on the net. Somebody, probably because he binge-watched The Big Bang Theory actually sat down and figured out that Genghis Khan may have a few relatives wandering around. He estimated possible progeny based on the number of villages he pillaged, known relationships, children he begat and he ran the numbers exponentially to come up with 16 million possible relatives around the globe. Then he put it on the internet. So now I have to constantly look over my shoulder in case some Mongol rides by in a fur hat swinging a sword.
The internet has given rise to other little cottage industries like ancestry searching because it’s now easier to search public records so you can find out your great great great-grandfather was the guy who told Custer, “I don’t see any Indians. Let’s go this way.” I believe people obsessed with their ancestry clearly have too much time on their hands and they’re just searching for the reason they’re so screwed up. Here’s the deal…you’re psychotic but it’s not because one of your relatives was the guy with a match at Joan of Arc’s BBQ or another emptied the spittoons at the Long Branch Saloon. If it’s not you, and I’m betting it is, the only alternative is the generation closest to you, so blame your parents like everyone else and stop trying to pin your abnormal tendencies on a relative who died before the wheel was invented. You don’t blame your grandparents because you’re allergic to shrimp or don’t know where Nebraska is. I looked into my own ancestry and I found that, if you go back a ways, I’m descended from a guppy named Stu…but I don’t think he’s the reason I like to swim.
It’s not really that different in business. IMC has many products and some are so popular that they’ve been around for generations. We want your clients to have choices between new products and classic items so they can make presentations memorable. And IMC cares that your order is correct so we keep lots of products around that are suitable for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. We have processes in place to assemble your order and deliver it with no surprises. We have thousands of products useful for many programs, events and holidays during the year so you can always find the perfect promotion for any season. We know when these holidays are celebrated so we make sure to have stock so we can fill your order. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. You can also request our 2014 catalog or Holiday Flyer on the Catalog page of our website and order some. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Kikkerland, Blunt, Cerruti and Redwear. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…will you google that for me?