We hear a lot of talk about America being unhealthy and we pretty much are but that’s the way it is. Vegetarians are still a splinter group we are trying to eradicate. You could hijack my car before you could hijack my hamburger. Busy schedules and fast food have taken their toll as we have swapped Momma’s meat loaf, vegetables and salad for everything on the In-N-Out secret menu or at least a 4×4 and a Neapolitan shake. You mean French fries drowning in chili and 1000 Island dressing aren’t on my diet? Who’da thunk it? But I am trying to do what I can to eat healthy and trying to set a good example. I do my best to stay away from the sodas and now I always ask for sweet potato fries so I believe I’m doing my part but I expect I’ll be considered unhealthy until you can make kale taste like bacon. I like BLTs and I figure 2 out of 3 ain’t bad.
So, I want to be healthier and I want my, and your, children to be healthy but the majority of us have reasonable expectations. As mainstream America, we periodically raise a hew and cry over the unreasonable expectations we see with regard to health and body issues. This outrage has been largely ignored by the media, the fashion industry and Hollywood and something on the net this week perfectly captured the absurdity of the situation.
We all want to be happy, healthy and comfortable with our bodies so I consider stories like this more unhealthy than deep-fried butter. A lead article on MSN this week featured this picture and the story was titled, How to Lose the last 10 pounds. Now I’d like you to take as close a look as you need…go ahead, zoom in, magnify and tell me where this girl, woman, waif, can afford to lose 10 pounds…is she trying to fit into a coffin that is one size smaller? Is she contemplating having a limb amputated? Does she have a big audition coming up where she needs to look like an 11-year old boy? If she is not standing on the scale wearing a pair of clown feet, that bar is not going to balance if it’s set above 100. For this person to need to lose an additional 10 pounds, then below the view of the camera she would have to have a butt that has its own zip code. Maybe she has a leg made out of asphalt. As it is, I’m sure she’s probably not listening but her body is crying out for calories. She should be eating a baked potato the size of Nebraska. If she ran, walked or stumbled into my neighborhood, I know 100 Jewish and Italian mothers who would tie her down and force feed her latkes and lasagna until she looked normal. When normal people think about losing 10 pounds we automatically think…it can all come from one leg.
We must continue to call to task the people who have convinced this woman she is overweight. Who’s the editor at msn.com? It must be a man because any woman not living in Mississippi or residing in a mental hospital would have taken one look at the picture and said, “Kill that story. Nobody in America will believe that imp has a weight problem. Tinkerbell could beat her at arm wrestling.” And being in the middle of Hollywood, we can certainly shine the light in that direction but we’re used to that. We’re so immune to reality, we actually have come to expect our forensic pathologists to look like Halle Berry while they wade around in jumpsuits and galoshes, when everyone I’ve ever met looks more like Cousin It…or Lurch. And nothing will change until we convince fashion designers to stop draping their clothes on stick figures. If you want the clothes to hang well, just leave them on the hangers…they’re wider than most of the models.
It’s not really that different in business. IMC will always be reasonable and ensure that your order is correct and we keep lots of products around for your events but we’ll let you decide what works best for you and jump in to help you with decisions about products and decorations. We have thousands of products useful for many programs, events and holidays during the year so you can always find the perfect promotion for any season. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. You can also request our 2014 catalog and Holiday Flyer on the Catalog page of our website and order some. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Troika, MOVA, Trendex and Orangebag. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you want fries with that?