It’s bad enough that I’m sent to the store in the middle of a 100° afternoon with my steering wheel melting under my fingers but I’m really getting tired of pulling into a parking lot and finding a parking place and just as I prepare to turn into it, I notice it is full of empty shopping carts. I look about the lot and there are so many in the parking lot, I know the only ones left in the store all have one bad wheel. You know, the one that rattles and vibrates and you try to keep it off the floor because every time it hits the floor it jams and the cart jerks to a stop and you run into the back of it. But out in the lot all the good ones are facing every which way in parking spots like a herd of cows in the corner of a corral, waiting to be ground beef.
Folks…courtesy costs you nothing and since your time is of little or no importance to anyone else, please stop pretending you’re in a hurry and put the cart where it belongs when you’re done with it. Just because it has four wheels doesn’t mean it goes in a parking spot. Most big stores have been kind enough to supply carts and most now even supply disinfectant wipes since the prior user may have had a kid whose diaper leaked or it was handled by someone who has recently traveled abroad and hasn’t washed his hands yet. We all know the main reason they offer carts is that you’ll go somewhere else if they don’t but they make it simple enough to look up and find one of their cart “corrals” because popping the front wheels over the curb and pushing it halfway into the flower bed is just wrong. Even as a cynic I realize whatever the motivation, it’s still a courtesy the store extends us and it’s not unreasonable to return it in kind by putting the damned thing where they want. The fact that the store has to hire ex-cons as “cart wranglers” because you won’t put the carts where they belong is the reason candy bars aren’t a nickel anymore. If they could get rid of some of those guys they wouldn’t have to mark up Diet Coke 11,000%. I find it curious that you spend your adult lives telling children not to drop things on the floor and to pick up after themselves, put it away when you’re done with it, use the laundry hamper etc. yet when the adult you leaves a store, you abandon their cart anywhere you like. There are already enough of them being used as closets by people living under bus stop benches, we can certainly take the time to put the rest of them away.
This is the 21st Century. You’re not living in ancient Rome and able to take your Greek or Thracian slave to the market with you to carry your box of wine, wedge of cheese and family size box of Hot Pockets home. Thankfully, as Rome was crumbling, Augustus Wheel invented the…well…wheel, paving the way for the invention of the shopping cart and the patent office. Finally, a descendant of Augustus had the bright idea to turn a large dog crate upside down, slap some wheels on it, cut the top off and the modern shopping cart was born. So, in the last twenty centuries thousands…no, probably millions of people have died for your privilege to wield a shopping cart to transport that 12-pack of paper towels and seven cases of water from Costco to your car. Don’t abuse that privilege by leaving it just anywhere…like you do your kids.
So, unless you need furniture for your hovel in a sewage tunnel under Los Angeles, do us all a favor and put the cart back because I need it to get my new TV to the car. Remember, the next step is you’ll have to leave your keys and check one out like a book at the library.
It’s not really that different in business. IMC takes care that your order is correct and we’ll cart your items from our shelves to our decoration stations and to the shipping department so you’ll have it for your event. And we’re here to help you with decisions about products and decorations if you have any questions. We have thousands of products useful for many programs, events and holidays during the year so you can always find the perfect promotion for any season. IMC knows when these holidays are celebrated so we make sure to have stock so we can fill your order. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. And we know you want exactly what you’ve ordered so we do everything we can to earn and learn that order and help you look good to your customers. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. You can also request our 2014 catalog on the Catalog page of our website and order some. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Fred & Friends, Blunt, PaperThinks and Redwear. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…are there any carts left?