I was in Costco yesterday and realized that Costco is coming dangerously close to attracting an odd clientele and becoming the Walmart of the West Coast and while that gave me the topic for today’s conversation, it’s really a story for another time because I saw a woman in some sort of jogging outfit wanting an electric cart for her and her dog. She was walking fine and carrying something that looked like it had been named first runner-up in the recent World’s Ugliest Pet contest. Really, I thought the thing was part iguana. Great, now I have to watch out for her zipping around in a mini golf cart with her doguana. I love my pets and while I might not completely subscribe to the saying, “Dogs are not our whole lives but they make our lives whole” I do know my household spends more money on cat and dog treats than we do on important things like Cheetos and beer. Even though I love my dogs, I am not above telling them goodbye. I even tell them when I’ll be home…as if they have any concept of time. You’ve got as good a chance of teaching a dog to tell time as you do of teaching a rock to swim. As long as I throw them a bone on my way out the door, they’re good. All this aside, I’m getting more used to seeing pets where we never used to see them and while I’m more comfortable seeing them at outdoor cafes, I still don’t want to see them in my dentist’s office. Just call me crazy.
Now, we love our dogs and they sleep with us and we’re even walking them more than usual because our doctor is making us…mainly because he doesn’t have to do it. We have two dogs and one is the size of a rump roast while the other one craps rump roasts. Seriously, things drop out of him that make the earth tremble. I might have mentioned that both cats and the other dog can walk under him without him even knowing they are there. He’s the kind of dog you rent out if a pony goes lame. So walking them together is like walking a moose and a squirrel. The problem with oddly-sized dogs is they both want to lead so they go back and forth lifting their legs on every blade of grass, so by the time I get to the end of my driveway, the leashes are so inter-twined they look like something I braided during my arts and crafts time in the psych ward. My theory is they lift their legs everywhere so they have a trail to follow to get back to my couch. They’re like the Hansel and Gretel of the pet world. Speaking of finding your way home, I have friends who have and love a dog that is blind and she’s a real sweetheart but I’d be lying if I didn’t tell you a little teeny part of me wants to sneak over there some day and move some furniture around. Anyway, when I’m walking my dogs, I try to keep in mind what most of you have forgotten…it’s their walk, not yours so stop jerking them around and let them go where they want. They’re going to stop and sniff everything like they’re at a basement sale in the garment district. Get used to it.
I spend a lot of time with our dogs but I don’t spend a lot of time teaching them tricks because well, they’re dogs, not children. They know their bathroom is outside. They know how to sit and shake and they usually only bite people I don’t like anyway. I did have to teach one of them that rugs and shoes were not chew toys. He would look up at me with a mouthful of carpet or leather and he seemed to say, “I found this on the floor. I thought that meant you were done with it.”
It’s not really that different in business. IMC will let you go your own way (no leashes) and help you with decisions about products and decorations and we have processes in place to assemble your order just right with a minimum of questions. We have thousands of products useful for many programs, events and holidays during the year so you can always find the perfect promotion for any season. We know when these holidays are celebrated so we make sure to have stock so we can fill your order. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. And we know you want exactly what you’ve ordered so we do everything we can to earn and learn that order and help you look good to your customers. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. You can also request our 2014 catalog on the Catalog page of our website and order some. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Kikkerland, Finelife, Stewart/Stand and Orangebag. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…who do you take for a walk?