Did You Bias That?

Donn James

Donn James

Regretfully, I had the misfortune the other day to pass a mirror in my office restroom and, like Lot’s wife, I turned and looked.  Amazingly, I didn’t turn into a pillar of salt which was nice since my doctor says I should watch my sodium intake.  Typically I avoid mirrors because with an increasing regularity, I don’t recognize the guy looking back at me.  He has this white mustache and while I don’t notice a lot of hair growing out of his nose and ears, the hair on his head is fast losing pigment and other things appear to be misshapen and drooping.  And he wears glasses.  When did that happen?
What really caught my attention was the outfit…button-down pin-striped shirt, khaki trousers, Bass Weejuns, and I realized he’s been wearing this crap for forty years.   Imagine if Col Sanders was a yuppie.  Oh sure, everything has changed over time…except maybe the boxers, but this is essentially the same stuff he’s worn since high school and it made me realize his clothing choices are environmentally based so he wore what they told him to wear and since nobody has told him anything different, why rock the boat?  Nobody was allowed to wear jeans to school and his shirt had to have a collar and even the concept of “Casual Friday” hadn’t been invented.  Didn’t seem to hurt him any.  Although that spell when madras was in didn’t do him any favors.  And he stopped wearing ties because they kept going wide, thin, wide, thin so often he lost track.   Because his biases are environmentally based, there are certain things he won’t do and can’t understand.  Looking at the reflection I realized I was staring at a guy who had never worn, owned or coveted a hoodie.  He lives in southern California where, on some days, a trip to the Farmer’s Market seems like a voyage to the sun, so a sweatshirt, no matter how thin, seems like an unnecessary encumbrance.  On a day when everyone is trying to wear as little as they can, frying eggs on the sidewalk, and some guy in a hoodie walks by, he can’t help but think the guy’s not going to a Mensa meeting.  He doesn’t like flat-brimmed baseball caps because that just makes people look like they’re wearing a Frisbee.  And he doesn’t understand why people are wearing baseball caps over their ears now.  Are their ears burnt?  Are they impersonating mushrooms?  The whole point of ears is to hold the cap above them so you can see.  Well that and to have a stopper so your glasses don’t fall off.
We are all ingrained with some cultural biases and these days it seems many are based on clothing and body art.  Are we the first culture to experience this?  No, we’ve been prejudiced forever.  I’m sure Caveman X looked askance at Caveman Y because his loincloth came from a knock-off saber-toothed tiger and the real reason Lady Godiva rode naked was because people laughed at her bell-bottoms.  And I’m sure Blackbeard thought less of his first mate when he saw the tattoo of a kitten on his arm.
In a world where you are what you eat, often you are what you wear and people rightly or wrongly make assumptions because it’s the first thing we see.  He’s sorry, but if the guy in the mirror sees someone wearing socks with sandals, he automatically thinks…German tourist.  With all the sandal straps going back and forth, if you’re wearing socks, it just looks like you have argyle feet.

It’s not really that different in business.  IMC knows there are different strokes for different folks and we spend every work day to serve your needs.  We know you have deadlines and we’ll do everything we can to meet the date promised.  So whatever you want, however you want it, will be right and on time because we have processes in place to assemble your order so you won’t have to worry about it.  We have thousands of useful products for many programs, events and holidays during the year so you can always find the perfect promotion for any season.  We have calendars so we know when these holidays are celebrated so we make sure to have stock so we can fill your order.  Even if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be.  And we know you want exactly what you’ve ordered so we do everything we can to learn that order and help you look good to your customers.  Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them.  We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day.  We look forward to working with you and we always have ideas to make our products work for your clients.  You can also request our 2014 catalog on the Catalog page of our website and order some.  And all of our new items are visible in the  What's New?section of our website.  The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs.  It can be viewed nicely with your laptop, iPad, tablet or phone.  IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI.  Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients.  See great ideas and items from Kikkerland, Paperthinks, Nina Ricciand Blackpen.  We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients.  We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas.  What do you think?  Let us know with a comment here or on Facebook or TwitterIMC wants to know…what are you wearing?

About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Business Gifts, Customer Service, Manufacturing, Promotional Products, Promotions, Retail Brands, Sales, Waterford Pens. Bookmark the permalink.

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