Social Media has successfully encroached, crept, oozed, invaded and leaked into most of our lives unless you happen to be 80 and living with a family of moose in the Yukon Territory. It’s hard for any of us to imagine not having our phone with us, not necessarily to send or receive calls but we might need to see a tweet containing Miley Cyrus’ latest wardrobe malfunction or we might need to hear the latest sound bite from Donald Sterling’s dissertation on race relations in America. And some of you can’t go a day without watching video of a cat chasing a laser dot around the room. The age of instant information has irrevocably changed our daily lives and not always for the better. You can tell this every time you try and decipher a text written without punctuation.
I have a friend, much younger than I, who was dumped via text. Certainly not something my generation would put on the Wall of Fame under the heading…Class Act. I’m guessing that face-to-face was out of the question because the dumpee was rightfully considered armed and volatile. The dumper might have known that some distance might be a good (necessary) thing. After further thought I realized texting is this generation’s version of conversation so maybe it’s just heralding things to come. A text dissolution is certainly less violent because you can’t see what you’re former flame is breaking after he or she reads the text. Of course, if you live together by the time you get home you’ll be too late to put out the bonfire of your clothes which are burning on your living room floor. On the plus side, you don’t want to do it in person if you’re going to have to dodge knives or toasters as you run for the door. You and I might see a text break-up as a cowardly act but if enough people do it, it will become the norm as people forget you’re supposed to do it in person…with an explanation. Everyone is familiar with the whole “it’s not you, it’s me” routine but you really can’t do it via text so something new will have to be adopted. Maybe we’ll just do it and end the sentence with that stupid frowny face. 😦 Or we’ll text something equally stupid like…my bad.
Breaking up the old way has a sense of privacy that is absent via Social Media. The immediacy of Social Media lets you know that you went from being “in a relationship” to “single” right after your 1,300 friends, and the 11 million people they’re connected to, find out. It’s great because people are asking you what happened before you know anything happened. They’re asking you why you’re suddenly single and you’re saying, “I’m in a relationship” and they’re saying, “Not according to Facebook” and then you realize…damn, I forgot to turn my phone on. And that’s when you start building the bonfire.
I’d like to check the ancestry of anyone who would break-up via text. 1,000 years ago did his forefather do it with a carrier pigeon and a note that said, “I breaketh up with thee” or just tell her he was joining the Crusades while he hid in a sod hut outside London. 150 years ago did an ancestor send a note with a Pony Express rider that said, “We’re done and I’ve found somebody new…but if he’s killed by indians before you get this, you’re still my guy.” During WWII guys had it easier…they just enlisted and the ones who were lucky enough to make it back alive just moved to another state. I guess every generation has had a break-up strategy. I had to do it for several of my friends since I have the ability to impersonate empathy and I did it willingly because I knew someday I might need help getting rid of a body and they would have to help me…no questions asked.
It’s not really that different in business. IMC won’t dump your order but we’ll keep it together and it will be right and on time because we have processes in place to assemble your order so you won’t have to wonder what went wrong. We have thousands of products useful for many programs, events and holidays during the year so you can always find the perfect promotion for any season. We have calendars so we know when these holidays are celebrated so we make sure to have stock so we can fill your order. Even if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. And we know you want exactly what you’ve ordered so we do everything we can to learn that order and help you look good to your customers. Take a look at our YouTube channel to see some videos showcasing popular products for some ideas on how to use them. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you and we always have ideas to make our products work for your clients. You can also request our 2014 catalog on the Catalog page of our website and order some. And all of our new items are visible in thesection of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from MOVA, Troika, Metropolitan Museum of Art and Redwear. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…have you heard the news?