Being a big fan of the Internet doesn’t mean I have to like everything about it as we plummet headless into the future. It’s very handy to have the address of my local ballet studio (doughnut shop) and wine store (tavern) at my fingertips but we grow up, hopefully learning and respecting boundaries, only to have them trampled by people who were sick that day…or are following the dollar. Now, I’m not advocating for some sort of parent’s rating system, because those parents are crazy, but about half of what is on the Home page of every browser is pure crap and would not be missed by anyone. The reason all this stuff was on page 6 or later in your newspaper was because nobody read that far…we just skipped over those pages on our way to the sport’s section or the crossword. It’s hard to believe those considered normal among us haven’t banded together and locked up these charlatans. This whole “Freedom of Speech” thing is getting out of hand.
So, I need the Internet for my news but the browsers have adopted the newspaper/TV version of, “If it bleeds, it leads” attitude of news reporting by moving what you and I might think is important to the bottom of the screen and filling the headlines with pulp and tripe, which until now, was confined to the pages of supermarket tabloids…or network news. This is a boundary clearly crossed for money as your Internet provider will do almost anything for a new subscriber. And I do not hold myself blameless because the lure can be intoxicating.
Example 1: I’m trying to stay current on the situation in the Ukraine so I go to my Home page for an update and what do I end up watching? I’m watching a video clip of a python swallowing a crocodile…whole. It was mesmerizing and I couldn’t stop. It looked like my dog trying to swallow a Buick. What’s worse is that I’m now considering using that clip at our annual sales meeting and asking all the salespeople in the room, “Which one are you?”
And as a nation we should be embarrassed that we know the chemical ingredients required for a lethal injection but can’t name the Prime Minister of Canada.
Example 2: There are 314,000,000 people in the country. That means there are 313,999,998 of us who don’t give a damn that Kim & Kanye have set a date…why is that crap on my Home page?
I digress from the Internet for a moment to mention there are other boundaries we don’t cross but, as above, money talks and lack of money lives in a refrigerator box under the 405. There’s a reason we don’t turn action or sad movies into musicals. Believe me, it’s not good conscience. Nobody is going to buy a ticket to see, Captain Phillips, the Musical. And you’re not going to run down to the Pantages and pay to see anyone sing and dance their way through Game of Thrones…besides…nothing rhymes with beheading.
While I might tend to decry the Internet, I am a fan of YouTube. Many of my supposed computer skills have been learned, or at least honed, by watching YouTube videos. It’s the only place where, in 5 minutes, you can learn to change your oil, build a spreadsheet, change your faucets, build a bomb, change your identity. I just checked and there are over 2,000,000 YouTube videos on making your own alcohol at home. By itself that proves they’re fulfilling a need. That said, the censors who are letting some of these videos get posted need to have their medication adjusted. I recently came across some teens watching YouTube videos on one’s phone and they were watching nothing but athletes who had suffered face plant accidents. Gymnasts, bikers, skiers, snowboarders…if a face had slammed into the mat, asphalt, dirt or snow, they were laughing about it. They were watching people whose next stop was going to be the intensive care unit of the nearest hospital…and laughing. Which made me think the line representing the benchmark of our civil boundaries was starting to wobble a little. At least in a cat video…nobody dies.
It’s not really that different in business. We have thousands of products you can always find that pen, keychain, desk accessory or frame. And we use Social Media avenues like YouTube to showcase certain products and offer suggestions on their use and adaptability. And if your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. And we know you want exactly what you’ve ordered so we do everything we can to learn that order and help you look good to your customers. We value our relationships and will continue to earn your business in 2014. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you in 2014 and we always have ideas to make our products work for your clients. You can also request our 2014 catalog on the Catalog page of our website and order some. And all of our new items are visible in the section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 40 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Presto!, Troika, Goodfaire, and Stewart/Stand for 2014. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…did you Google it?