I was tasked by our CEO to do some research on President’s Day because it seems that more and more businesses remain in operation and I, for one, am not happy with that. We recently celebrated President’s Day and as I relaxed on the massage table, feeling the masseur’s fingers digging into my right calf, I had ample time to reflect on those less fortunate who had to work on Monday. I don’t know how many of you still have cogent memories that dredge that far back but I can remember when it used to be only the service industries that were open and since most of my friends aren’t assembling Big Macs for a living, I had never really considered it a problem. These days all retail establishments are open and lying about sales to do everything they can to put a new washing machine in my garage or a Kia in my kitchen. I have friends who may be searching for bargains but I don’t look forward to President’s Day because I might be able to get a toaster on sale. So it has now stretched from the service industry to the retail industry and is threatening private industry and I would like everyone to get together and help stop its migration. I just think we need to come to a consensus here and decide that it’s either a holiday or it’s not. I know my tired muscles want to continue to treat it as a holiday.
It’s President’s Day for crying out loud. You don’t want to celebrate our Presidents? The first five really did a great job and even if you think the last 39 have been a little spotty, I think they deserve a day. I just checked the internet and today is Sticky Bun Day and next Tuesday is Clam Chowder Day and while we may like them more than our recent Presidents, they’re not important enough to reward with a day off. But Presidents are! In reality, we’ve already lost one holiday in February, even if you count the fact that we’ve turned Valentine’s Day into a holiday because everyone leaves work early to buy the flowers, chocolates and cards they forgot. Way back when, we got a day off for Lincoln’s birthday on the 12th and 10 days later we were off for Washington’s Birthday. God, I loved those days. So people forget we were already hoodwinked out of a day when the government combined both into President’s Day. And since teachers hated losing that day off, we had to compromise and start giving them the day after Halloween off so they wouldn’t have to deal with our sugar-infused children. In March we’ve turned St. Patrick’s Day into a holiday and all we do there is celebrate beer. We don’t get the day off but everyone takes the next day off to sober up. But even if you think beer improves your outlook better than our Presidents, that’s no reason to deprive us of their holiday.
I think we can all agree that, certainly in California, we’ve adopted a far too casual attitude when it comes to holidays and that complacency has permeated other areas as well. I see people leaving church on Sunday in flip-flops and cut-offs as if they didn’t know Heaven has a dress code. In our efforts never to go anywhere overdressed, we have succeeded in lowering the common denominator of decency. We have people wandering the malls and aisles of Walmart in attire unsuited even for the gym and you can find yourself dining next to someone who looks like they just stepped out of the pages of Oliver Twist. But if we could get everyone together and agree to stop shopping on President’s Day and stay home and barbecue like normal people, we could end this threat to our national Monday holiday. Washington and Lincoln already do not have middle names so let’s not take away their holiday.
It’s not really that different in business. We have thousands of products suitable for holidays and events and we are always open on days that are not holidays. If your client has invented a holiday or celebration, we can also custom-make almost anything you can dream to make your client’s event all it can be. And we know you want exactly what you’ve ordered so we do everything we can to learn that order and help you look good to your customers. We value our relationships and will continue to earn your business in 2014. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We look forward to working with you in 2014 and we always have ideas to make our products work for your clients. You can also request our 2014 catalog on the Catalog page of our website and order some. And all of our new items are visible in the
section of our website. The 2014 IMC catalog is also available virtually at Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 38 retail brands from global suppliers to enhance the selections you can offer your clients. See great ideas and items from Metropolitan Museum of Art, Fred & Friends, Z Windups, Ten Design for 2014. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you need a day off?