Those that know me…and now you because you are reading this…know that I read a lot. I’m like the Tyrannosaurus Rex of reading in that I’ll read anything and our brains are the same size. Oddly, the T-Rex read very little but that was because they had really tiny hands…and no pockets for books. I used to have books lying all about the house, in every bathroom and family room and I always had one in the car in case I was stuck in traffic…or a waiting room…or the return line at Costco. But now every book I have is stored on my iPad, iPhone and laptop. It’s just so convenient. It’s like always having a snack on you. I received a Kindle when they came out eons ago and have had iPads since Apple started overcharging me for those and I now find myself incapable of reading a “book.” A good friend loaned me a book and for the longest time I couldn’t pick it up…it just sat on my coffee table like a pile of vomit. Now, I knew this was going to be a good book and I couldn’t wait to read it but every time I tried to pick it up, it felt so heavy and just the thought of physically turning pages was exhausting. When I finally summoned the effort to try and read it, I kept trying to touch the page to get it to turn but it wouldn’t work so I kept reading the same page over and over. It eventually dawned on me that I was actually expected to turn the page. It just seemed so old-school. Books were now smoke signals in the Twitter world. Now, I’m pretty active and I certainly never thought I was lazy. For example, I eat my eggs sunny-side up but it’s because I like them that way, not because a spatula it just too much work. But with a book you have to move your arm to reach your finger all the way up to the top right corner of the page and every couple of pages you have to lick your finger so you only turn one page at a time. I get tired just thinking about it. This is just way too strenuous an activity for me anymore. And a magazine would be out of the question because they’re bigger and you have to reach even farther. Damn you technology! I started the book and that nearly made me pass out because I had to open the cover, page through the reviews and the Table of Contents just to get to Chapter 1. I tried to get the kids to turn the pages for me but they looked at me like I was crazy but I was like, “Hey, I gave you life. Come over here and turn the page for me.” Then they asked if they could go live with friends. I looked at my pets and thought about harnessing the power of my dog’s tale but that was probably going to be even more work. Then I thought about going to Home Depot and hiring one of those day laborers to come home and turn pages for me but all that page-turning had made me too tired to drive. Anyway, by the time I got to page 4, I had to take a nap. But I awoke refreshed and with a brilliant idea. I went to Amazon.com and found out the electronic version of the book was like 7 bucks. 2 cups of coffee at Starbucks and it could be mine and since I don’t drink coffee it would be like…free. So I bought it and read it in 24 hours happily and easily touching the screen to turn each “page.” So, if you have a choice, go paperless. I have another friend who likes audio books but that is really lazy and he makes me look like a triathlete with my iPad. Besides, who wants to listen to PeeWee Herman read Fifty Shades of Grey?
It’s not really that different in business. We read every order carefully and we do everything we can to learn that order and help you look good to your customers. We value our relationships and as 2014 enters we, at IMC, have updated our website with new products and brands. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We wish the best for you and yours and look forward to working with you in 2014. We met a lot of you in Las Vegas at the PPAI show last week and you saw all our new products and some of your all-time favorites. And you can visit us at the ASI Dallas Show February 4-6 where you can find us in Booth 612 and we will have 2014 catalogs to give (if you like to read). You can also request our 2014 catalog on the Catalog page on our website and order some. All of our new items are visible in the section of our website. The 2014 IMC catalog has also gone virtual on Zoomcatalog.com if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 38 retail brands from global suppliers to enhance the selections you can offer your clients. We have new items from Ten Design®, Trendex, Stewart/Stand®, and Presto! for 2014. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…did you read anything into this?