As the year winds down and everybody gears up to greet the onslaught that 2014 is sure to bring, it’s important we pause and give thanks. Without becoming overly maudlin, I’d like to give thanks to co-workers, family and friends and for continually giving me little nuggets that keep this blog flowing.
My friends, those not celebrating Christmas, went to the movies and dinner on the 25th and foolishly tried to accomplish both feats at the same place which turned into a little Christmas miracle for me because, not surprisingly, my friends were disappointed with their meals and service. One of our local theater chains boasts a restaurant inside the complex…perhaps boasts is the wrong verb because the last place I’m going to order escargot is a place where parents are always walking their kids to the bathroom because they can’t make it through “Toy Story” without having to pee. Due to the odd days and hours of the retail movie business, theaters employ and underpay acne-challenged teenagers who can barely manage to make popcorn with the instructions clearly written right on the machine so why would you expect them to grasp the concept of hot foods being hot when they get to the table. They can barely direct you to the right numbered theater and it has a giant poster outside the door that tells you what movie is playing. They’re just trying to get dates and pass algebra. Businesses need to stop trying to do what they can’t, try to do what they can better and, in turn, consumers need to recognize false advertising when it comes out of the kitchen cold. The words, theater dining, are as true an oxymoron as jumbo shrimp or virtual reality. Even the business models are an antithesis. Theaters want you in your seats on time so they can have as many showings as possible but restaurant chefs have to look at the meals for your particular table and plan on everything coming out based on which meal takes to longest to cook. As a result of this, you’re not going to get Chilean Sea Bass and “Anchorman 2” unless you’re invited to Steven Spielberg’s house. But it begs the question…what would it take to get you to raise an eyebrow in question? If you had a hankering for a nice piece of salmon, wouldn’t you pause if the business advertised fresh fish, dry cleaning and mold removal? Midas does mufflers. It’s not mufflers, fresh fruit and carpet cleaning. Some days you’re lucky if you can find a company that does almost what it advertises. What we all need to do is manage our expectations better and I accomplish that by having no expectation of competence. Like all good Americans we avail ourselves of drive-thru service on occasion and my wife always expects them to get the order correct and I never expect them to get it right. Guess who’s disappointed more often? So if I were to go to a theater restaurant, I would expect my Caesar salad to come out on a hot plate so I could watch it wilt before my eyes and if my tacos actually came out hot, I’d be so excited I’d probably over tip. If you don’t manage your expectations well, far too often you’ll have set the bar higher than people can climb or even reach. I don’t go to my barber for tax planning, I don’t expect a welder to do tattoo removal on the side, and I don’t expect fine dining at a place that shows “The Rocky Horror Picture Show” every Saturday at midnight.
It’s not really that different in business. IMC makes hundreds of quality products and our retail brands have passed the test of time and we have products for every promotion, event or occasion. And we know how best to present them so you don’t waste yours or your customer’s time. We value our relationships and as 2013 winds down we, at IMC, have much for which to be thankful. We take our business relationship seriously and we want you to enjoy, give and receive our products and be able to use them every day. We wish the best for you and your and eagerly anticipate the coming year. Our 2014 catalog has gone to print and we are excited about new business opportunities and our new products. We will be updating the IMC website with these new products and brands. All new items will be easily accessible in the section of our website. The 2014 IMC catalog will also be virtual on Zoomcatalog.com next week if you’re tired of fighting paper catalogs. It can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 38 retail brands from global suppliers to enhance the selections you can offer your clients. This summer we brought you Filter2Go, Ten Design®, Stewart/Stand® and Trendex so look for new and exciting promotional products in 2014 from IMC. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…did you get your Christmas wish?