I think we can all agree the internet is one of the greatest inventions of this or any other century. Right up there with fire, the wheel, alcohol and disposable diapers. Almost anything you want to know is answerable via the internet and an ever-increasing majority of us access it daily for answers. Even those of us who grew up writing in the dirt with a stick. Let say you’re hosting a dinner party for friends and you need a recipe for sweet and sour poodle. Where do you go if your Grandmother didn’t pass on the recipe before she died? The internet. You say you want to invade a small country? Just download simple step-by-step build your own bazooka instructions and off you go. Now, given the wealth of free information available, it was only a matter of time before advertisers found a way to mess it up. In less than a generation they have found a way to beat the second best invention of the century…the pop-up blocker. That worked great for a while so I knew it wouldn’t last. Now every screen shot is rife with giant ads; I need a magnifying glass to read the article and I have to scroll around and through blimp-sized ads like I’m navigating a crocodile–infested river in an inner tube. We’re subjected to banners, borders, tags, trackers and auto-plays. They seem to have forgotten that we didn’t invent Tivo and DVRs so we could watch stuff when we wanted; we invented them so we could skip the commercials. Except for the Budweiser horse commercials in the Super Bowl…we all watch those.
So, I’m compiling a list of companies with whom I’ll not do business and if you’re advertising on my internet…congratulations, you just made the list. I don’t care if you want to sell me money at half price. Not interested. I don’t need an auto insurance quote from a lizard. They don’t have thumbs and they can barely reach the pedals. Oddly though, they still drive better than teenagers. And stop trying to sell me penny stocks because the reason they’re called that is that’s just what they’re worth. I don’t need to refi my house at an impossibly low rate and I don’t need to make my face wrinkle-free with some snake-oil potion somebody probably whipped up in their bathtub with motor oil, Vaseline and the juice of an orange. There’s a reason you no longer have the skin of a teenager. You’re not a teenager!
They’ve tried a new tact lately and that is to couch their advertising in the form of a survey. Sometimes they even want you to take the damned survey before you can read the article. Are they crazy or just grasping at straws? These are people we hang up on when they call our phones. Why do they think we’ll take a survey with a computer on our lap? I have family and friends and they don’t care what I think. Why should I believe you care about my opinion? And if a food company conducts a survey and every answer involves picking your favorite ‘Hot Pocket Sandwich’ we can figure out who’s behind it. One of the questions let you fill in your choice in a box marked OTHER so I typed in “Limburger Cheese and Rat” so if I don’t see that flavor in the stores this spring, I’ll know they’re not taking me seriously.
It’s not really that different in business. As the year winds down we, at IMC, have much for which to be thankful and we take our business relationships seriously. We wish the best for you and yours and eagerly anticipate the coming year. Our 2014 catalog has gone to print and we are excited about new business opportunities and our new products. We will be updating the IMC website with these new products and brands. All new items will be easily accessible in the section of our website. The 2014 IMC catalog will also be virtual on Zoomcatalog.com if you’re tired of fighting paper catalogs land it can be viewed nicely with your laptop, iPad, tablet or phone. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 35 retail brands from global suppliers to enhance the selections you can offer your clients. This summer we brought you Filter2Go, Ten Design®, Stewart/Stand® and Trendex so look for new and exciting promotional products next year from IMC. We invite you to browse any of our 2,500+ products on the IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…does anyone take you seriously?