Although I do my best to avoid them, I had occasion the other day to pass by a mirror and I noticed what appeared to be hairs of a different color on my head. My first thought was the same as everyone else’s…one of the cats must have slept on my head. Like when my mustache started to gray, I just assumed my mother had been frightened by a whisk broom. Now my mustache is so white it looks like I’ve been drinking milk straight from the cow. I went straight to my hairdresser/stylist/barber because my second thought was that she put it there in the hopes of selling me something that would make me look younger because apparently my wrinkles are beginning to have wrinkles. Kara, my hairdresser/stylist/barber, remarked that she could see more gray than last time which was, at the same time, depressing and obvious. I never know what to call “hair people” but I think stylist is the term they prefer, like stewardesses want to be flight attendants and butlers want to be manservants. And the guy who makes french fries wants to be Mr. Potatohead. I think stylist makes them feel artistic…as if I expect to go in looking like Sponge Bob and come out looking like George Clooney. Anyway, as Kara started to work on me I realized why I’m paying so much for what used to be a dollar haircut. She does her best with a smile and multiple sets of scissors and razors in an effort to hide the gray but it’s an uphill battle as I have melanocytes dying at a rate that rivals Europe’s Black Plague. You know how when you look at the ocean you occasionally see a whitecap? Well, now all I see are whitecaps and once in a while I get a glimpse of the ocean. And these days she not only has to do the hair on my head but also my eyebrows, nose and ears. If it wasn’t a coed place I’d have her do my chest because it’s starting to look like the Icelandic tundra. At this point I’m just thankful I can’t see my butt. I have so much hair growing where it never grew before, I’m afraid to look at the soles of my feet. I don’t know how you can go 40-50 years without hair growing out of your ears and nose and, all of a sudden you turn around and you look like you’re auditioning for Duck Dynasty. Kara has an array of tools I’m more comfortable seeing in an auto repair shop but she grabs something that looks like pruning shears to tackle the outside of my ears and then what looks like a miniature weed-whacker for the inside of my ears and nose. Then she battles my eyebrows because if she doesn’t do my eyebrows, they’ll look like giant albino caterpillars before I see her again. Finally, after a couple of breaks to rest and a bottle of water, she is done but the gray is still there…it’s just shorter. As I prepare to leave I see the area around my chair resembles something that a snowplow just pushed to the side of the road.
It’s not really that different in business. IMC has hundreds of items that come in multiple colors and some of them include gray and white. We will work together with you to offer products of many colors for any event and we’ll do everything in our power to strengthen your relationship with your customer and that is just what you need in a business relationship in the promotional products industry. Most of our items are suitable for any event and we have fresh ideas all the time. We know it’s sometimes a struggle to find new and exciting products so visit our website to see four new brands (Filter2Go, Stewart/Stand®, Ten Design & Trendex) and new items from our collections and brands from our 2013 Holiday Flyer. You can download the flyer or we’ll send you some, and you can see all the new items in the section of our website. The IMC catalog is also virtual on Zoomcatalog.com if you’re tired of fighting paper catalogs. We can help your clients celebrate retirements, milestones, anniversaries, shows or launches and keep the celebration foremost in their minds. From crystal awards and designer pens for anniversaries, retirements, speaker or holiday gifting to pens and keychains for product launches, giveaways and thank-you gifts. And we know your clients test you with price, delivery and detailed logos so we know what we can do with our products and how you can use or market them. IMC has products to make you look and feel good and we continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will transform your selection into a promotional product that will enhance your end-user’s event or ceremony. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the available product in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 35 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Cerruti and the unique offerings from Wedgwood and Paperthinks. We invite you to browse any of our 2,500+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…does he or doesn’t he?