Where do you think the easiest place in the world is to propose a toast? For me, I think it’s Canada since they all seem to have a beer in their hands already. They like their beer so much that when the Olympics were in Vancouver, I fully expected them to make beer drinking an Olympic sport. It could easily replace curling in popularity. Beer or curling…easy choice eh? Now, I like Canada and over the years I’ve played ball there, skied there, vacationed there and had occasion to have 1, 2 or maybe 43,000 beers there. Well, they have good beer and it’s fun to say “Labatts.” This is a country that thinks any beer under 6% in alcohol is for children. And how can you not love a country that sells maple syrup by the gallon? Whose cry for help is “I need beer.” Where their idea of a luxury cruise is the ferry from Vancouver to Victoria Island. My favorite story is when a lady hit a moose while rushing to the hospital to visit her sister who had hit a moose. Here in California the squirrels don’t even make a dent.
I had a chance this week to talk with some of our Canadian distributors and while I didn’t need an interpreter, I didn’t catch every word because I was too busy trying not to laugh as they talked. Their version of the King’s English can be funny and it’s hard not to laugh when they say aboot or punctuate every other sentence with “eh.” It’s like the Canadian equivalent of y’all. Canadians are a very friendly and considerate bunch so I try to remember to keep in touch but sometimes I forget. And they are so considerate that it sometimes seem odd to us. Canada has drive-up ATMs with Braille lettering but a grandfather has to hobble all the way to the back of the store to get his prescription while his 12-year old grandson can buy beer and cigarettes at the front door. They help their neighbor when he gets his snowblower stuck on the roof. But being in California makes it easy to forget they’re there because they’re a very quiet people. Someone once said Canada is like your attic. You forget it’s up there but when you go up there you find yourself saying, “Wow, that’s cool. I completely forgot this was up here.”
We have a lot of once-Canadian actors and most are very good at their jobs. I just don’t know if they came here for the weather, their art, the money or if they were just sick and tired of sharpening hockey skates at the local rink in Moose Jaw. Maybe they just got tired of always being stuck behind a snowplow every time they needed to run out for a quart of milk…or a case of beer. But we don’t need more actors; we need Canada to send us more scientists. After all, they invented the holes in the sides of the box that make carrying a case of beer easier. You’d have thought it was Einstein or someone like that, but nooo. In any case, I think I speak for all Americans when I say if you send us more Ryan Goslings and Rachel McAdams, you can have Justin Bieber and Howie Mandel back.
It’s not really that different in business. IMC offers products for any event and we’ll show you every consideration we can but we don’t sell beer. That may be just what you need to save a business relationship in the promotional products industry. Most are suitable for any event and we have fresh ideas all the time. We know it’s sometimes hard to find new and exciting products so visit our website to see four new brands (Filter2Go, Stewart/Stand®, Ten Design & Trendex) and new items from our collections and brands from our 2013 Holiday Flyer. You can download the flyer or we’ll send you some, and you can see all the new items in the section of our website. The IMC catalog is also virtual on Zoomcatalog.com if you’re tired of carrying paper catalogs. We can help your clients celebrate milestones, anniversaries, shows or launches and keep the celebration foremost in their minds. From crystal awards and designer pens for anniversaries, retirements, speaker or holiday gifting to pens and keychains for product launches, giveaways and thank-you gifts. And we know your clients test you with price, delivery and detailed logos so we know what we can do with our products and how you can use or market them. IMC knows our products are here to support your client’s event and we’ll be honest about what we can do in terms of pricing, decoration and shipping so you can save your customer’s event. IMC has products to make you look and feel good and we continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will transform your selection into a promotional product that will enhance your end-user’s event or ceremony. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the available product in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 35 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Umbra and the unique offerings from the Wedgwood and Finelife. We invite you to browse any of our 2,500+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…is it time for a beer?