Anyone traipsing around on this planet for any reasonable length of time has experienced a natural disaster. We have earthquakes, hurricanes, tornadoes, floods, tsunamis and locusts. Hell, a collapsing glacier may have crushed your summer home in Juneau for all I know. But for every natural disaster we survive there are concerns that rise and should be addressed.
While these disasters appear as aberrations when they happen, over the course of time they are really more normal than thought. C’mon, while you’re sitting on your couch downing a brew, you need to remember you’re on a rock spinning 1,000 miles per hour and this rock is circumnavigating a really hot rock at 67,000 miles per hour. With all that happening we’re lucky The Celebrity Fit Club doing Zumba doesn’t throw us out of whack. These natural phenomenona are just pimples in the face of life. Sister Mary Elizabeth may try to convince you that the devil did it and the Westboro Baptist bunch will find something stupid to blame it on but these things just happen. It’s just Nature’s way of reminding us who’s in charge.
The real issue is that many of us feel that, by now, we should be able to better predict these catastrophic events so as to lessen their impact. The problem is we’d have to listen to weather people and we all know they only get the sunrise right about half the time. We can do that just flipping a coin. They almost never get the temperature right so they try and sneak in crap about the wind chill factor in an effort to sound smarter but it’s really just to distract us. When we’re bathed in sweat sitting under a ceiling fan in our underwear, the last thing we need is some idiot on TV telling us it’s hot. See, they’re no good at predicting stuff; they’re only good at confirming stuff. And seismologists are the worst. If you ask a seismologist if we’re going to have an earthquake they’ll say, “Gee, I don’t know…maybe…hard to tell.” But if you’re teeth are still rattling and the 101 just felt like a 9-foot wave and you ask a seismologist if we just had an earthquake, they’ll say, “Yeah! Wow, it was a big one. We were hiding under our desks and everything.” They have the easiest job in the world and they’re still the Elmer Fudds of science.
TV is the worst offender of our sensibilities during these natural disasters. Why do they actively seek out the worst possible representative of the community to comment after a disaster? I think it’s because they seek someone with whom they can relate but, in any case, 20 minutes after a tornado has sucked the roof off every mobile home in Oklahoma, CNN or some other alphabet idiot has found some local guy who’s all alone but wearing a t-shirt that says I’m With Stupid. He has the same number of teeth as he has fingers…and he doesn’t have all of those and he’s a little confused because he just saw his cow fly by upside down. My personal favorite always happens during flood season because then we get a newsperson and cameraman in a boat and we can always hope they capsize. Anyway, wishful thinking aside, they are trying to get to a house that has been flooded and is now gliding down the Mississippi because there’s a guy on the roof with his chickens that just couldn’t figure out when a good time to leave would be. Now he’s afraid to leave because he’s worried about looters. Yes, hard to believe since he has catfish in his living room and his house is now a raft on the way to the Gulf of Mexico. But he’s worried because he really thinks looters…who would have to be dressed in SCUBA gear…are coming for his velvet painting of Elvis or his rubber band collection.
It’s not really that different in business. Nobody celebrates disasters but many of your clients celebrate milestones, anniversaries, shows or launches and IMC has thousands of products that will keep the celebration foremost in their minds. From crystal awards and designer pens for anniversaries, retirements, speaker or holiday gifting to pens and keychains for product launches, giveaways and thank-you gifts. Products you’d be happy to show on TV. And we know your clients test you with price, delivery and detailed logos so we know what we can do with our products and how you can use or market them. If you feel tied to a supplier, give IMC a call because we know our products are here to support your client’s event and we’ll be honest about what we can do in terms of pricing, decoration and shipping so you can make your customer happy. IMC has thousands of products to make you look and feel good and we continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. We are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the available product in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Wedgwood and the unique offerings from Finelife and Nanda Home. And take a look at our newest retail brand Filter2Go because it’s great for summer promotions. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…how long will your house float?