We are celebrating a birthday in the office today and while birthday boy was digging into a cupcake the size of a spare tire; coincidentally what he’ll be wearing if he finishes it, I started thinking about why certain milestones are seen as more significant than others? Do we just like round numbers? Or are certain ages just memorable for the things we are now allowed to do?
We all remember turning 18 for a variety of reasons. We gained the right to vote although looking at some of the people we’ve elected, most of the world already thinks our voting age is…like 9. At 18 most of your friends were probably thinking, “OK, gotta watch my step. Can’t be tried in juvenile court anymore.” At 21 you could stop bribing some old guy to go into 7-11 and buy a 6-pack for you so beer got a lot cheaper. And, at 21, you could finally get married in Mississippi. That law was generally overlooked because most of the people there were already cousins. But you have really waved goodbye to your youth when waitresses stop asking you for ID. As you can see from the picture, I haven’t been asked in quite some time and I even get $.50 off at some theaters but I don’t eat dinner at 4:30 yet. So just get over it. There’s even a store where too many supposed adults shop because they actually believe you can be Forever 21. Well, you can’t. Here’s a tip…if you don’t see people your age modeling the clothes, they’re probably not for you. Personally, I can’t believe Jockey chose Ryan Gosling to model their underwear instead of me. But they did. And I just heard about a place called Forever 44 and my first thought was…well, that’s just wrong. What Einstein decided 44 was a milestone? I remember 44 and it was no treat. Kids running around, pains where I never used to have pains. And what young person is out there right now saying, “I can’t wait until I’m 44. I can get the colonoscopy I’ve always wanted.” That’s like throwing a party because you found a new liver spot.
Anniversaries are really into round numbers. A 10th anniversary is seen as a benchmark–kind of a, maybe this really will stand the test of time statement–but 11-24 are just seen as dips in the road on the way to 25. I have a crystal apple on my desk from the company and I can’t for the life of me figure out if it’s for good work or just because I’ve lasted this long. To me, one year seems a lot like the previous and I expect the next will feel pretty much the same so I question why the traditional anniversary gift for number 25 is something in silver and the traditional gift for 24 is a Kit-Kat bar. And if you make it to 50 you’re supposed to get something in gold but the traditional gift for year 49 is polyester. Since they seem to do nothing but sit around making up holidays to get me to buy cards, I’m pretty sure Hallmark is behind this whole thing.
This doesn’t mean all round numbers are necessarily good. We have a sign in our warehouse signifying the number of days we’ve been accident free. That’s the kind of number we want to see get to 500 and beyond but it’s not ideal if it’s your cholesterol level. The 500 millionth visitor to Disneyland got free ears, her picture taken with Mickey and got in free, but number 500 in Texas this week found the reception decidedly different. Apparently…that particular Texas prison doesn’t offer a wake-up call. I don’t care which side of this particular fence you’re on, but doesn’t it seem like the rest of the states are building toll roads and Texas has put in a fast lane? Half the state is appalled and the other half is shouting, “We’re #1.”
It’s not really that different in business. Many of your client events celebrate milestones, anniversaries or launches and IMC has thousands of products that will work for almost any event or occasion. From crystal and designer pens for anniversaries, retirements, speaker or holiday gifting to pens and keychains for product launches, giveaways and thank-you gifts. And we know your clients test you with price, delivery and detailed logos so we know what we can do with our products and how you can use or market them. If you feel imprisoned by your supplier, give IMC a call because we know our products are here to support your client’s event and we’ll be honest about what we can do in terms of pricing, decoration and shipping so you can make your customer happy. IMC has thousands of products to make you look and feel good and we campaign to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the available product in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Troika and the unique offerings from Nanda Home and Paper Thinks. And take a look at our newest retail brand Filter2Go because it’s great for summer promotions. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you have a Kit-Kat bar?
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