So, I’m not that concerned it snowed a foot in Minnesota because we’re considerable warmer out here as we’ve officially welcomed fire season. I just wish I knew which one of you did something to make Mother Nature mad. Actually, the fire is acting a lot like you and I. Looks like it started on a golf course and is now headed for the beach to cool off. I’ve done that. The firefighters are great at their jobs but were probably not overly concerned about an onion field in Oxnard but now that it’s headed to Malibu, they’ll pull out all the stops. Nobody wants to see Barbra Streisand mad. Actually, I think you have to be on a guest list to get into Malibu, so I think we’re safe. On its way to the beach the fire has been happily gobbling up the kindling we call vegetation since we haven’t had any measurable rainfall since Thanksgiving, So far we’ve evacuated a couple of towns, several schools and a university; all because some duffer missed a 4-foot putt and his cigarette fell out of his mouth when he started to swear. Good luck tracking that guy down and giving him the bill. He left the golf course faster than Lindsay Lohan left rehab. And, as usual, the spit-shined helmet-heads on the news are getting it wrong. Why? Because they’re convinced that their minute standing in what is now a field of roasted strawberries is their ticket to the Big Apple. Rather than tell us what areas and roads are closed, they use the opportunity to tell us how close they are to danger, what they had for dinner and how thankful we should be that they are reporting from the front lines. You want my thanks? Slip on a helmet and do your broadcast from Fallujah because right now I’m hoping your pants catch on fire. And stop spouting fire data and factoids we can tell you don’t understand. I don’t need to watch you pretend to be the smartest kid in the Special Ed class. Just tell me which way the wind is blowing and shut up. The police and firemen will tell me anything important. And stop talking like you’re Bob Eubanks describing a Rose Bowl float…or worse, a football game field goal with no time on the clock. “Here come the flames, they’ve been tough to stop all day, they’re getting higher and YES…there goes the barn!” And stop naming the fires. We’re supposed to be better than those geeks on the east coast who think naming hurricanes is cute. Unless you go to the hospital and ask them to fix your hernia named Barry, stop naming our wildfires.
Years ago we had a house in the canyons of the west valley so we’re very nearly professionals in the art of packing the car and running for our lives and we got better at it because we had a lot of practice. The first time we escaped the canyon with fire on both sides of the road I surveyed the car after we were clear of danger and noticed that we had, at least, remembered the kids, the pets and the book of wedding photos. I noticed an extra box and Laurie said it was our bills. Now, I didn’t know we had developed some sort of “can’t live without” attachment to our bills but we refined our “escape” list over the years. Although, one time I realized we had escaped the danger with Grandma’s ashes. I found this paradoxical as she didn’t survive the last fire she was in. What harm could one more do?
It’s not really that different in business. IMC always has new products to offer you if your client is in a burning rush or you’re just trying to get something out of the fire. We’ll put the fire out and you will have something that will keep your client’s name in full view of their audience, whether they are promoting their company or an event or celebration. We know our products and what we can do with them and how you can use or market them. We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, decoration and shipping so you won’t have to worry about your deal going up in smoke. For these reasons, IMC campaigns to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the available product in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Charles Jourdan and the unique offerings from Fred & Friends and Troika. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…what burns you up?